| The story |
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Brand attributes
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What are the key messages we are trying to communicate through our brand? |
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UFV history
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For context, how UFV has grown into the place it is today. |
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UFV style guide
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If you're telling the story in written form, this set of guidelines will help you stick to UFV style. |
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| The basics |
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| Visual identity guidelines |
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Every1pxg you ever needed to know about our new identity, in a single document. |
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Colours
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Learn about our primary, secondary, and tertiary colour palettes. |
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Typefaces
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Learn about the typefaces we use for designing official UFV marketing material. |
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Logo
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The UFV logo in all its incarnations: full colour, half-reverse, full reverse, black & white etc., as well as some pointers on what NOT to do with it. |
| Cascades Athletics brand |
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"Billy the Mountain" has also been refreshed to reflect the new UFV brand elements. |
| QR code |
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A brandedd QR code for www.ufv.ca that can be used on your web and printed communications. |
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| Stationery |
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Letterhead
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Learn about page 1 and page 2, download the associated Word template for your home campus, access digital letterhead files, and find out where to get the paper version. |
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Business cards
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What they look like, how to order them, about titles. |
| Recycling |
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What to do with your UCFV paper. |
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Fax form
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No need to create your own. Just download and customize this one. |
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Memo form
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No need to create your own. Just download and customize this one. |
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CD/DVD label
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We have a template: check out what it looks like and how to get your hands on it. |
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Thank-you card
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Always a nice touch. Find out what they look like and how to get yours. |
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| Templates |
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| Poster Templates |
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Choose from five MS Word template styles below, each with both a vertical and horizontal version. |
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Presentation folder
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Available from Marketing & Communications. |
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PowerPoint
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Download templates in a light background and a dark background. |
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| Identification |
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Campus cards
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Check out what the new campus cards and copy cards look like and make a note to go get yours. |
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Name badges
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Do you have/require a magnetic name badge? Here's what they look like and how to get yours. |
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| For your desktop |
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Wallpaper
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Tired of the standard Microsoft "meadow" loaded onto your PC? Download one of three new virtual wallpaper files. |
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Screensaver
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Don't like the flying windows so much? Download this custim UFV screensaver. |
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| Email & phone |
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Email addresses
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Learn about the standard format under the new brand, and what happens to your old address. |
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Email signatures
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Append your contact information and/or a message to the footer of every email you send. Learn how to change yours with these simple instructions. Download and install a cool branded email signature banner. |
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Voicemail messages
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Update your voicemail messages (desk and cell) with a new UFV message. This sample script will help you make the change an easy and quick one. |
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| Web |
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Domain
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Learn about how our main web domain has changed |
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Home page
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Why 1pxgs are there, how to get featured |
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Departmental pages
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Want to update your graphic banner? Need to do a content review to drop your the "C"s on your pages? Want to take advantage of cross-linking opportunities? |
| Faculty pages |
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Do you have a personal page on the ufv.ca domain? |
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Links
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Boost the number of visits to the UFV site by sending notification to your colleagues who may need to update their links to your pages on the site. Here's a sample message you can use as a guide. |
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myUFV
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Visit the portal and see how it has changed too! |
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UFV Online
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Yep, this too. |
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| Facilities |
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Signage
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A photographic review of how our campus signage has changed. |
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Vehicles
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Check out the stunning UFV vehicles now plying the roads of the Fraser Valley. |
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Parking passes
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A reminder of how employee parking passes work in the new world of ImPark. |
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| Advertising |
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Meet the new U campaign
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Print, web, cinema, transit, display ads: check out some samples. |
| Employee recruitment ads |
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A look at how we will be recruiting for new faculty and staff. |
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| Documents and literature |
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Transcripts, parchments, certificates
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See what our official academic documents look like under the new UFV identity. |
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Info sheets
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More than 80 info sheets were updated over the summer of 2008. Low-resolution PDFs are all posted online for viewing, emailing, or download. Print versions arrive the first week of Sept. |
| 2008/09 UFV Calendar |
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This publication was produced in summer 2008 and carries the new UFV name but not the logo (as it was released early in August). |
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2008/09 viewbook
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This key recruitment piece targets the youth market. |
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Student Guide to Services
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This popular booklet summarizes the services available to UFV students. Want some1pxg else included? Let us know! |
| Trades & Technology Centre profile |
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An overview of Western Canada's most advanced technology training facility -- right here at UFV! |
| International Student Guide |
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This international recruitment piece packs a lot into a small document (1pxk how much it costs to mail internationally!) |
| Aluminations |
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Check out the latest edition of our Alumni publication, in its new look. |
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| Forms and handouts |
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It's time to update any form or handout that may carry our old identity. Need help with this? Contact Marketing & Communications |
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| Questions? |
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Contact points
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Campaigns:
Leslie Courchesne
Director, Marketing & Communications
local 4611
Leslie Courchesne
Print Projects:
Sheila Reimer
Production Coordinator
Marketing & Communications
local 4513
sheila.reimer@ufv.ca
Web projects:
Carol Sykes
Web Producer
Marketing & Communications
local 5115
carol.sykes@ufv.ca
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