UFV Launch campaign

If you look around the Fraser Valley this autumn, you'll likely see advertising announcing our new status. Our campaign is called "Meet the New U".

Here are just a few samples:



Newspaper ads leading up to the Party on the Green



Billboards on Hwy 1, Hwy 11, and Hwy 7, starting Sept 1.




Bus exteriors in Langley, Abbotsford/Mission, and Chilliwack, starting Sept 1.




Bus interiors, print ads in youth and high school counsellor publications.


Other channels in use:

• radio
• cinemas (video clip)
• Facebook
• Google ads
• "street teams"

And yes, the wall wrap at the Abbotsford International Airport will be changed as well.