Backgrounder

Professor DJ Sandhu
UCFV business professor DJ Sandhu brings more than 20 years of marketing and teaching experience to this new position. He has a strong background in marketing consulting for Fortune 500 companies such as Johnson & Johnson. He earned his BBA and MBA at Simon Fraser University and also teaches business there. He has extensive experience developing international markets and launching companies involved in financing new manufacturing ventures.

Since 2004, Sandhu has served as a special advisor to UCFV. He is also a member of the India Market Advisory Group, the working group of the Province’s Asia Pacific Trade Council. Sandhu has been formally working on UCFV’s India initiatives since 2004 in his special advisor role. He played a key role in the establishment of the UCFV Bachelor of Business Administration degree program in Chandigarh, India, and in the creation of partnerships with several Indian post-secondary institutions, including Panjab University, which has established a Canadian Studies centre, and Guru Nanak Dev University.

In 2006, he helped UCFV become the only Canadian post-secondary institution to establish an education society -– along with a new campus -– in India. The society is a platform available for other post-secondary institutions to use to launch their programs in India without having to collaborate directly with an Indian partner.

This particular research chair grew out of a desire on UCFV’s part to play a role in fostering economic and
academic links between British Columbia and India, reflecting the fact that the university college is located in the Fraser Valley, home of one of the largest Indo-Canadian communities in Canada. Hundreds of community supporters matched the Province’s contribution to reach the total of $2.5 million for the chair endowment.

The Centre for Indo-Canadian Studies at UCFV
UCFV’s Centre for Indo-Canadian Studies, is designed to provide information for people wanting to do business with India and to further opportunities between our two countries. The centre, sister organization to the Canadian Studies Centre at Panjab University in India, is also the home of the B.C. Regional Innovation Chair on Canada-India Business and Economic Development.

UCFV offers 24 courses in its Canada-India Studies program and plans to soon be offering a certificate, minor and ultimately a major in Canada-India Studies.

News Archives

For news published August 2011 and onward, search the UFV Today blog. Older news releases are below.

UFV Today Archives

For UFV Today e-newsletters published August 2011 and earlier, visit the UFV Today archives.