Marketing & Communication

Marcom handles the strategic vision of the website, the web page design such as site layout, page organization, images, banners, templates, certain client-side technical elements of the site's functionality and application integrations, content editing and guidance, seo standards, social media tools and site maintenance.

    UFV Style Guide
        A guide for people producing written material at UFV
    
    The UFV Brand
        Brand history and uses at UFV
    
    How type and text look on your web page
        Use columns, fonts, headers etc.

    UFV Colour Specifications
        UFV primary and secondary or supporting colours 

    Logo Usage Guidelines
        Various versions of UFV logo for use in different environments

    How to write copy for your website

        Writing for the web is different than writing for printed materials.
        Learn how to write SEO friendly copy and headers that will be read by web users. 

   Social media applications and guidelines
        YouTube, Linked In, Facebook, Twitter

   Customized templates
        See samples: Athletics, International

    Web analytics
        Track how many visits to your page and set goals for your site you can measure

    Images and Graphics
        Request appropriate photos or images for your website banner or page