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Business Administration

Marketing and Sales certificate

The Marketing and Sales certificate is a part-time program designed for high school graduates interested in marketing and sales as a career. The program provides additional development for those already working in this field, and a solid educational background for those currently in other fields but planning a career in marketing and sales.

Entrance requirements

1. B.C. secondary school graduation, or equivalent.

2. Principles of Mathematics 11 (C+ or better), or UCFV MATH 085 (C+ or better), or equivalent.

3. English 12 provincially examined (C+ or better) or UCFV ENGL 081 and/or 091, or ENGL 099 (C+ or better), or CPT score of 48 or better.

Note: Students intending to register for CMNS 125, BUS 160, BUS 203, or CIS 110 should refer to prerequisite information listed in the course descriptions.

Students lacking recent preparation are advised to consult with the department about entrance requirement equivalencies.

Students who do not meet these requirements might consider the Business Studies program path.

How to apply to the certificate, diploma, or degree programs

1. Submit the application fee, along with your UCFV application for admission form, to the Admissions and Records (A&R) office. Application forms are available from any A&R or Student Services office. You can also print an application form from our website at, or you can apply directly through the internet at See the Program Charts for a complete list of application dates and general information.

Additional documents required for a complete application:
• Official transcripts (or interim transcripts) of all post-secondary institutions attended showing grade/course achievement as per program entrance requirements.

The following must be included:

a. Official transcript (or interim transcript) from high school
b. B.C. English 12 with C+ or better or equivalent (provincially examined).
c. B.C. Principles of Math 11 with C+ or better or equivalent.
d. B.C. secondary school graduation or equivalent

Note: Students making an early application must provide evidence of courses in progress as soon as available.

2. In April/May an orientation will be offered for all Business Administration programs. Attendance at the orientation is mandatory.

3. Upon admission, you will be provided with registration information. A deposit is required when you register (see the Fees and Other Costs section). This money will be applied toward your tuition fees. Final payment of all course fees is due the end of the second week of classes.

4. In cases where interim transcripts are submitted, an admission decision may be made conditional upon completion of academic requirements. Proof of completion of entrance requirements must be submitted by the date stated on your acceptance letter.

Program re-entry

For re-entry to a Business Administration program, GPA will be calculated based on the courses that will be used to fulfill the program requirements only (program GPA). Limitations on the number of courses retaken will apply.

Basis for admission decision

Applicants who meet the entrance requirements will be admitted in order of their application date. This date is set when an application, all required documentation, and the application fee have been submitted.

Length and location

Students may take up to seven years to complete the requirements (full-time study to complete the program in one year is not possible). We recommend that people working full-time take no more than two courses per semester. All students should expect to travel between campuses during their program. Once you have completed the requirements, you may apply to Admissions and Records for the certificate.

Residency requirements

At least 25 percent of the course work must be completed at UCFV.

Transferring courses to other institutions and associations

Students intending to pursue commerce or business administration studies at UBC, SFU, UVic, or UNBC are advised to study those institutions’ calendars carefully before enrolling in any UCFV courses which have a BUS designation. Students should consult an educational advisor in Student Services or at the institution to which they intend to transfer, or refer to the Provincial Transfer Guide at for transfer details.

Many business administration courses are transferable to B.C. colleges and institutes. To obtain maximum transfer credit, students should ensure that electives chosen are transferable and appropriate for the desired program.

Most accounting and finance-related business administration courses offered at UCFV have transferability with the professional accounting associations — the Institute of Chartered Accountants (CA), the Society of Management Accountants (CMA) and the Certified General Accountants Association (CGA). A number of the department’s courses are also recognized by the Municipal Administrators’ Education Council, the Canadian Credit Union Institute, the Institute of Canadian Bankers, and the Purchasing Management Association of Canada. (See ‘Transfer’ in course descriptions.)

Distance education

A number of courses applicable to the degree, diploma, and certificate programs are available by distance education through TRU-OL. If your work schedule, or UCFV’s timetable, prevents you from taking a course when needed, or you find it impossible to obtain a seat in a course because it is full, you may be able to arrange to take an equivalent course through the publicly funded TRU-OL. Contact the Business Administration department to get information about equivalent courses available on this basis, and to request a Letter of Permission (written authorization) to include them in your program.

Recognition of previously completed Business Administration courses

Former UCFV business administration students who finished their studies more than 10 years ago and students who completed courses in other programs and/or at other post-secondary institutions prior to starting a UCFV Business Administration program should contact the Business Administration department to determine whether any courses/credits can be recognized for or transferred to the desired UCFV Business program. Applicability of courses and/or transfer credits is determined on an individual student basis.

The following criteria are used:

• Relevance and suitability of the course to the program as determined by the Business Administration department
• Generally, courses taken more than 10 years ago will not be considered applicable; courses taken more recently may not be considered applicable if there has been significant change in the course subject matter since the course was taken.
• Grades received (a C grade is the minimum acceptable if the course was taken at another institution)
• Courses taken at other institutions may not be used to meet the program residency requirements.

Fees and additional costs

See the Fees and Other Costs section.

Textbooks and supplies cost approximately $750–900 per year. Textbooks should be considered an investment and become part of your business library. You may be required to purchase one or more computer software packages. Software costs should not exceed an average of $200 per year and are in addition to the textbooks costs cited above. You should also consider purchasing or arranging access to an industry-compatible computer.

Academic performance requirements

Students must obtain a minimum grade point average of 2.0 (C average) in their final semester as well as cumulatively in order to be awarded the certificate. Students whose cumulative grade point average and/or semester grade point average falls below 2.0 during their program are subject to academic warning and/or removal from the program (see this section for details).

Note: The maximum number of courses applying to Business Administration programs that can be retaken is five, whether for repeating or for upgrading. This maximum applies to any one program and cumulatively to all Business programs taken at UCFV.

Program re-entry

For re-entry to a Business Administration program, GPA will be calculated based on the courses that will be used to fulfill the program requirements only (program GPA). Limitations on the number of courses retaken will apply.

Program outline

Core courses

Course Title Credits
BUS 120* Essentials of Marketing 3
BUS 160 Computerized Business Applications 3
BUS 203* Organizational Behaviour 3
BUS 221 Professional Selling 3
BUS 223* Advertising 3
BUS 224* Retail Management 3
CMNS 125* Business Communications 3
CMNS 235 Oral Communication 3


Four BUS electives, three of which must come from the courses below:

Course Title Credits
BUS 143* Accounting I 3
BUS 201* Human Resource Management 3
BUS 202 Contemporary Management 3
BUS 222 Sales Management 3
BUS 227* New Business Development 3
BUS 261* Business Law 3

* These courses have prerequisites

Course listings

For complete details on courses see the course descriptions section.

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