B.C. Regional Innovation Chair on Canada-India
Business and Economic Development
Professor DJ Sandhu
 |
| Professor DJ Sandhu |
Longtime UFV business professor DJ Sandhu brings more than 20 years of marketing teaching experience to this new position, as well as a strong background in marketing consulting for Fortune 500 companies such as Johnson & Johnson. He earned his BBA and MBA at Simon Fraser University in the 1980s and also teaches business there. He has extensive experience developing international markets and launching and running companies involved in financing new manufacturing ventures.
Sandhu has served for the past three years as a special advisor to UFV. He is also a member of the India Market Advisory Group, the working group of the Province’s Asia Pacific Trade Council.
Sandhu has been formally working on UFV’s India initiatives since 2004 in his special advisor role. He played a key role in building a new cohort of the UFV Bachelor of Business Administration degree in Chandigarh, India, and in the creation of partnerships with several Indian post-secondary institutions, including Panjab University, which has established a Canadian Studies centre, and Guru Nanak Dev University.
In 2006, he helped UFV become the only Canadian post-secondary institution to establish an education society – along with a new campus – in India. The Society is a platform available for other post-secondary institutions to use to launch their programs in India without having to collaborate directly with an Indian partner.
As BC Regional Innovation Chair on Canada-India Business and Economic Development, Sandhu will serve as an influential resource for decision makers and Canadian businesspeople, including those who are familiar with the Indian market and those who want to break into it. He will also sit on UFV's Indo-Canadian Advisory Committee.
Contact Professor Sandhu
|
