Canada-India Business and Economic Development - UFV - DJ Sandhu
The BC Regional Innovation Chair on Canada-India Business and Economic Development will help businesses in the Fraser Valley and Lower Mainland region take advantage of the opportunities offered by the huge Indian market. The new chair, with support from the Centre for Indo-Canadian Studies at UFV, will provide local businesses with the expertise and research necessary for them to access the fast-growing Indian economy and other overseas markets.
UFV business professor DJ Sandhu brings more than 20 years of marketing and teaching experience to this new position. He has a strong background in marketing consulting for Fortune 500 companies such as Johnson & Johnson. He earned his BBA and MBA at Simon Fraser University and also teaches business there. He has extensive experience developing international markets and launching companies involved in financing new manufacturing ventures.
Since 2004, Sandhu has served as a special advisor to UFV. He is also a member of the India Market Advisory Group, the working group of the Province’s Asia Pacific Trade Council.
Sandhu has been formally working on UFV’s India initiatives since 2004 in his special advisor role. He played a key role in the establishment of the UFV Bachelor of Business Administration degree program in Chandigarh, India, and in the creation of partnerships with several Indian post-secondary institutions, including Panjab University, which has established a Canadian Studies centre, and Guru Nanak Dev University.
The Province provided a $1.25-million contribution for the BC Regional Innovation Chair on Canada-India Business and Economic Development with matching funding from hundreds of community supporters to bring the total endowment for the chair to $2.5 million.
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