CMNS 312 - Introduction to Public and Community Relations

This course provides an introduction to the principles, theory, and skills of public and community relations. The course will examine how public relations (PR) fits into the marketing mix, the importance of PR positioning, and reputation management. Students will analyze and produce a variety of electronic and print communication pieces for public relations purposes for a variety of audiences.
Prerequisite(s):
  • One of CMNS 125, CMNS 155, CMNS 175, ENGL 105, or CMNS 212/MACS 212.
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