Graphic and Digital Design Diploma

Learn about the creative industry

Ideas, creativity and empathy are integral to effective visual communication — whether it’s a visual identity for a company or organization, an interactive experience for a website, a promotion for a good cause or illustrating a story. To prepare for today's multi-disciplinary creative industry, UFV's Graphic and Digital Design diploma program (GDD) provides a solid foundation. Students in GDD gain skills, knowledge and experience through courses taught by faculty who are actively engaged in design practice and professional communities.
The creative industry is expansive and graphic designers work in many different fields. Designers work as part of a team with other talented and creative people. Whether working freelance, in a design studio or in an in-house design department, there are exciting challenges, new people, and unlimited career options. The creative industry includes fields of practice in:
  • advertising
  • marketing 
  • branding 
  • information design
  • exhibit and environmental design 
  • signage and wayfinding 
  • retail promotion
  • packaging
  • publishing (book and editorial)
  • fine art / concept art
  • motion graphics and animation
  • video
  • social media 
  • interactive design
  • web design 
  • mobile design
  • ecommerce
  • public relations
  • investor relations
  • corporate communications
  • cultural event promotion
  • activism
  • social responsibility
  • philanthropy
  • sustainability
  • government and public service communications

Connections and Community

Industry engagement is essential to learning, and as emerging designers, GDD students connect with the professional community on many levels. The GDD Diploma offers opportunities for:

  • Project work that centers around local community and business; 
  • Design practice that consider sustainability, the environment and impact on society;
  • Professional standards of practice, service, scholarship, and current issues through the Society of Graphic Designers of Canada, Canada’s national professional association for graphic designers; 
  • Outreach with the business and creative industry through events, field trips, guest speakers and the graduation show; 
  • Building community and sharing talent at the annual portfolio workshop and in high schools;
  • Partnering with suppliers and vendors in the creative industry; and 
  • Industry mentors as part of career preparation.

Real World Experience

Communicating ideas effectively requires a creative process and a keen understanding of both the client perspective and the role of a designer. The graduating class of 2014 gained this first hand experience with their own fundraising projects. From defining communications objectives and developing a creative brief, to designing products and promotional collateral, students were immersed in a real world project, raised funds for their portfolio show and connected with the community. Examples of some initiatives include PechaKucha events and Appetite for Design, featuring a collection of products designed by GDD 2014 students. Other products designed by GDD students include limited edition Fraser Valley themed cookbooks, greeting cards, sketch books and jewellery.

2014 grad portfolios

GDD news, events and student work: DESIGN mission

Diploma Program Learning Outcomes

Upon successful completion of the 2-year Graphic and Digital Design program, students will be able to:

  • Demonstrate a working knowledge of the creative industry 
  • Understand and utilize processes, tools and technology used in graphic design practice 
  • Engage in critical thinking and problem solving
  • Demonstrate functional competence with principles of visual organization, visual language, typography and theory as applied to visual communication problems
  • Develop strategies for planning, producing, and disseminating visual communications
  • Produce communication/graphic design, information design, brand identity, interactive design, illustration, and motion graphics projects 
  • Apply business practices, ethics, and self-promotional strategies for professional development

As a graduate of the diploma program you may choose to continue studies at UFV to obtain a BFA degree with a graphic and digital design extended minor paired with one of the following disciplines: art history, creative writing, fashion, media and communication studies, theatre, or visual arts. 

For full program requirements on the Graphic and Digital Design diploma, consult the online academic calendar: Graphic and Digital Design diploma
 Graphic and Digital Design student work


Portfolio Workshop and Info Session

Tuesday February 3
Mission Campus
6:00 – 8:00 pm

2014 Grad portfolios:

News, stories and student projects:

DESIGNmission Blog


September 2015 
Accepting applications. Portfolio submission in Spring 2015. 

Related Disciplines 

Creative Writing
Fashion Design
Media & Communications
Visual Arts

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