Adventure Tourism Training certificate

This program is currently being revised and will not be offered 2012/2013


Why study adventure tourism?
What type of career can I expect?
Why take the certificate program at UFV?
What exactly will I learn?
Who will be teaching me?
What are my options for further study?
What do I need to get in?
How much will it cost?
I'm interested. What's the next step?
When should I apply?
What sort of support will I get?
Can I speak with someone about my options?


Why study adventure tourism?
B.C.’s growing eco-tourism industry, your own personal drive for physical fitness and outdoor pursuits, and your desire to run your own business, could be the perfect combination to launch you into a new career. You want to help people learn how to enjoy challenges in the great outdoors, to experience nature at its best, and to take advantage of the natural wonders around them. People want to explore the great  outdoors and will pay good money to do so. An adventure tourism certificate could help you start your own business or qualify you to work in an established tourism company.

What type of career can I expect?
Offered through UFV’s Kinesiology & Physical Education department, this program is intended to build a foundation for students pursing a career in outdoor recreation, guiding, recreation program planning, or education. The range of job options once you graduate is really only limited to your imagination. The program will expose you to an extensive network of job training opportunities and you will be encouraged to take advantage of every opportunity available.

Why take the certificate program at UFV?
UFV’s one-year adventure tourism certificate program will teach you the business background of adventure tourism, while combining studies of the many outdoor opportunities available in this region. During your studies you will be provided with an overview of the tourism industry, with a primary focus on adventure tourism. There is also opportunity to examine interrelationships between the eight sectors of the tourism industry, and study the economic, environmental, and social impact of tourism.

The ATT program is a dynamic program with three areas of emphasis:

  • Leadership and communications skills
  • Development of adventure travel skills
  • Business training

UFV’s Fraser Valley location is the perfect setting for such a program. You will be close to serene lakes and wild rivers, a short drive from the majestic Cascades mountains, and an hour away from the ocean.

What exactly will I learn?


Course Title Credits
KPE 130 Introduction to Adventure Tourism 3
KPE 131 Land-Based Recreation 3
KPE 132a Introduction to Mountaineering 1.5
KPE 132b Introduction to Winter Mountaineering  1.5
KPE 133a Introduction to Flat-water Paddling 1.5
KPE 133b Water-Based Recreation:
Introduction to Ocean Kayaking
BUS 100 Introduction to Business 3
BUS 120 Essentials of Marketing 3
BUS 143 Accounting I 3
BUS 203 Organizational Behaviour 3
CMNS 125  Business Communications 3
CIS 100 Introduction to Computer
Information Systems
  Total Credits 30

Who will be teaching me?
Who knows more about adventure tourism than those who are skilled practitioners who have worked in the business? Not only does our faculty have high academic qualifications, but they are also current, successful practitioners of the ideas they will be sharing with you.

All of UFV’s adventure tourism courses are taught by committed teachers and highly qualified professional guides who are passionate about wilderness-based recreation and communicating their knowledge and enthusiasm to the students learning it.

What are my options for further study?
Upon graduation you will have the foundation of experience needed to begin a career in outdoor recreation or adventure tourism. You might, however, decide to continue studies once you complete this program. Completion of the Adventure Tourism Training certificate will help you transfer into an Outdoor Recreation Management diploma or a bachelor in Tourism Management degree offered at other institutions.

What do I need to get in?
You must have completed the following requirements:

  • B.C. Secondary School graduation or equivalent
  • Principles of Math 11 with C+ or better
  • 300-500 word statement that identifies your goals and objectives, and knowledge of the adventure tourism industry.

You should also be aware that you may be required to meet the prerequisite for CMNS 125. If you do not have the required courses or grades you should probably plan to write the Composition Placement Test prior to registration.

How much will it cost? Can I afford to take this program?
It’s best to consult the UFV calendar for tuition fees, keeping in mind that new fees are usually set in May. You can expect to pay regular tuition and student fees for all program courses. In addition to tuition fees, you should be prepared to cover additional costs for field trips, books and other supplies.

It’s worth a visit to the UFV financial aid and awards office, which facilitates the disbursement each year of about $12 million in federal and provincial student loans, grants, bursaries, scholarships, and awards to UFV students.

A helpful budget planning worksheet is available online at

I’m interested. What’s the next step?
Check out our online calendar . Make sure you read the Adventure Tourism
program information carefully. Visit the download centre and download the appropriate application forms. You can then either mail your complete application, along with the documents listed in the calendar and the $45 processing fee, to any UFV campus or centre on or transmit it through the Internet at

When should I apply?
UFV’s Adventure Tourism Training program will not have a fall 2008 intake. However, individual adventure tourism training courses will be offered on an ongoing basis. If you would like to receive updates on the ATT program, are interested in the individual courses, or wish to explore other options in this area, please contact the KPE department at 604-504-7441, local 4029.

What sort of support will I get?
Plenty. For more information about support and student services at UFV, visit and learn about the broad range of services designed to help you learn about and adjust to the university environment.

I’m not sure that this program is for me.
Can I speak with someone about my options?

Absolutely. We want to hear from you. If you’re unsure of your direction, contact Student Services at 1-888-504-7441 to arrange a tour, attend a Becoming a Student info session, connect with an educational advisor, or arrange for career counselling.

Also, feel free to contact UFV’s KPE department assistant Corry Jensen at 604-504-7441 ext. 4029 or email

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