The UFV Brand
Our visual identity distinguishes us from other educational institutions and conveys the defining characteristics of UFV. Understanding it and using it appropriately is important.
Please take some time to learn about it by following these links:
The essence of UFV
Visual identity guidelines
Everything you ever needed to know about our new identity, in a single document.
The UFV logo in all its incarnations: full colour, half-reverse, full reverse, black & white etc., as well as some pointers on what NOT to do with it.
Cascades athletics brand
"Billy the Mountain" has also been refreshed to reflect the new UFV brand elements.
Learn about our primary, secondary, and tertiary colour palettes
Learn about the typefaces we use for designing official UFV marketing material.
UFV style guide
If you're telling the story in written form, this set of guidelines will help you stick to UFV style.
Best Practices for Web
Key information for how develop your UFV web sites and blogs for optimal impact.