Grab your reader's attention with a bold intro paragraph.
Get to the point: motivate, inspire, or guide.
The faster you take your reader to the heart of your business, the better.
Visitors & users of your website usually come to your web site with a goal in mind: they want to find details on an event or course, or want to find out how to register, etc.
Anything that distracts, confuses, or gets in the way of their goals will annoy them. The goal is to give them a positive experience.
What does your reader want? Do they want to sign up for a course? Book a room online? Download a document?
Give them the goods.
Do you want to increase registration in an under-subscribed program? Provide better customer service with less staff hours? Invite guests to your lecture series? Make it easy for your reader to do what benefits you most.
Anything else is secondary.
When necessary, put junk in the trash can.
If you don't know how to mirror content or set expiry dates, contact myWeb team.