UFV must be assured that a program will enroll fully, and that it responds to the career goals and interests of students. There must be a sustainable interest, not a demand that would be satisfied in one or two intakes. Also, demand must respond not just to existing market conditions, but also future ones. The program should be responding to emerging trends in the market.
There are various ways of thinking about the market, and the demand for a program. In some cases, a survey of students can be helpful in both determining demand and in gathering information about the kind of program students want. To arrange a student survey, contact the Office of Institutional Research. Before you conduct a survey, consider the questions you want to ask, and who you want to survey.
There are other ways to consider demand. Do other local institutions offer the program? If so, the demand may be met by other institutions, and UFV should not offer the program. You will need to list all the similar or related programs in your proposal, and explain why UFV should offer one as well. However, if another institution outside the region offers the program, their success with it may help make the case for demand. For example, if there is no local program, and similar programs elsewhere enroll well and do not have sufficient capacity to meet demand, there may be a case for UFV to help local students get access. In this case, consulting with other institutions about demand for their program, waitlists and capacity, may help you argue that UFV should run a similar program.
In considering demand, it is often helpful to consult with employers and with organizations that represent employers to see if they have data of any kind on the openings in particular areas, and labour shortages. This data can also be helpful in establishing demand, and in shaping the program learning outcomes.
UFV BFA-BMA Survey Template
BFA-BMA Final Survey Report
BFA Survey Summary