Welcome to Media and Communications Studies
There is no doubt that today’s social media, whether you’re using Facebook, Twitter, YouTube, text messaging or the internet in general, are changing how people connect with and relate to each other. What precisely are these changes? And how are existing media like newspapers adjusting to them?
As the manner in which the world gets its information is evolving, it becomes more important than ever to pay attention to how the media affect society. UFV’s Media and Communication Studies program examines the diffusion of information, current technological changes, the methods we use to communicate, and the media’s role in our everyday lives.
As a MACS student, you will learn about the many types of media, and how quickly they are all changing. You will discuss how the different types of media serve the public and how they continue to evolve. You will discuss how advertising and other commercial messages affect you, how Canadians fit into the global village, and what literacy in this new environment means. In short, you will learn how your life and society continue to change in response to innovations in technology and communications.
UFV offers a minor and extended minor in Media and Communications Studies as part of its BA program, as well as a two-year Associate of Arts degree. With an Associate of Arts degree in Media and Communication Studies you might seek employment as a researcher or work in policy development, public education, advertising, marketing, business administration, or writing. A bachelor’s degree is also a good start if you choose to continue with graduate studies in a number of disciplines.
As a graduate of the Associate of Arts degree in Media and Communication Studies, you will be ready to enter the workforce, to continue your studies, or to ladder into the BA (MACS minor or extended minor) at UFV. You might also consider further education elsewhere and complete a BA in Communications. You could also choose to transfer to another post-secondary institution to complete a degree in a related area of study or to earn a diploma in the production aspect of media. It’s wise to talk to an Arts advisor, or a MACS faculty member, about the best option for you.
Interested in MACS?
- View our variety of MACS courses
- Check Admissions website for our upcoming scheduled courses
- Get involved with MACS students
- Come to Abbotsford Campus, Builign B, Office 350 to get more information on Media and Comminications Studies.
MACS 230 Media, Money and Power
Prerequisite(s): None. MACS 110 or 130 recommended.
Mondays 10:00 - 12:50
Room D138, Abbotsford Campus
What are the roles the media play in a democratic society? Ideally, the media should play a watchdog role, keeping an eye on government and business to ensure that no abuses of power occur. In reality, media practitioners face numerous challenges in informing citizens about the actions of the rich and powerful. This course provides an introduction to the political economy of communication, a critical approach that focuses on the media’s ability to report on the power elite.
MACS 299C Wrestling with Culture:Inside the Squared Circle
Tuesday: 11:30 - 2:20
Room D134, Abbotsford Campus
Muscled superstars and sexy Divas may lay the smackdown on our televisions every week, but the business of professional wrestling is more than thundering piledrivers and screaming fans; it is a billion dollar industry.
Wrestling has been one of the more popular forms of entertainment in North America for over a century and while millions watch it every week, it is denigrated by many as a lowbrow cultural artefact.
This course will take a critical look at the spectacle of professional wrestling while interrogating such topics as ritual, authenticity, gender, fandom, narrative, performance, and national identity. There will be guest speakers from the industry and we will be attending live events.
MACS 334/SOC 334 Cultural Policy
Prerequisite(s): 45 credits, to include at least 6 credits of Sociology and/or MACS
CRN: MACS 10887/ SOC 11076
Mondays 4:00 - 7:40
What are the public polices that govern our culture? This seminar course examines public policy in Canada as it relates to culture. It explores government involvement in such areas as radio and television broadcasting, multiculturalism, citizenship, language, third-language media, and aboriginal media.