Return to campus — information and updates »

School of Business

Faculty and staff

Back to Faculty and staff

Mostafa Purmehdi

Mostafa Purmehdi, PhD


School of Business

Abbotsford campus, C2402

email Mostafa


Dr. Mostafa Purmehdi has a PhD in Marketing from HEC Montreal and holds an MBA from Sharif University of Technology.  Mostafa's research interests are consumer advocacy, global marketing, consumer behavior, and applications of blockchain and crypto-currency in marketing. He has published his work in outlets such as the Journal of Public Policy and Marketing (JPPM) and has presented in professional events such as the American Marketing Association (AMA) Conferences.

Teaching Interests

Courses recently taught at UFV:


Purmehdi, M., Rohani, M., Shahrasbi, N., Rajabzadeh, A. (2021). Self-determination theory and customer revenge behavior: Explaining how customers regulate their anger and revenge behavior. Proceedings of the AMA Conference, Boston, MA.

Purmehdi, M. (2016). It depends where it came from: Country of origin effect on the relationship of product recalls and firm value. Proceedings of the AMA Summer Conference, Atlanta, GA.

Purmehdi, M. (2010). Homey avatars: Can ethnicity make an avatar more persuasive?. Proceedings of the 8th Annual International Conference on Marketing, Athens, Greece.


Purmehdi, M., Legoux, R., Carrillat, F., & Senecal, S. (2017). The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies. Journal of Public Policy and Marketing, 36(1), 36-53. doi: 10.1509/jppm.14.047

Back to Faculty and staff

Contact Us