School of Business
Abbotsford campus, C2407
Phone: 604-854-4681email Jim
Dr. Swaffield, is an Assistant Professor and Chair of Marketing at the University of the Fraser Valley. His expertise is in consumer psychology and consumer behavior. Prior to coming to UFV he taught at the University of Alberta for 19 years. To date, his research has examined how environmental conditions influence food consumption and the desire for conspicuous consumption products.
The courses Dr. Swaffield teaches include Consumer Behavior, Advertising and Promotions, International Marketing, Marketing Strategy, Selling and Sales Management, Services Marketing, Sports Marketing, Marketing Research, Services Marketing, and Consulting and Research Methods.
Dr. Swaffield is also a marketing consultant and has developed marketing, promotion and sales plans for both domestic and international companies. His professional portfolio can be found at www.jimswaffield.com.