The Associate of Arts Media and Communication Studies option focuses on the
study of information — how it is created, packaged, shared, distributed,
consumed, and used.
You will learn about all media industries, including the internet, and how
they are changing. You will learn how you are affected by advertising and other
commercial images, how Canadians “fit” in the global village, what literacy in
the new media means; in short, how your life and your society are changing in
response to innovations in communication.
Students seeking careers as media professionals (e.g., film-makers, broadcast
journalists) will find these courses very valuable, but will need courses from
elsewhere to provide instruction in the mechanics of production. For example,
while the film industry in Canada is studied, film-making is not.
Careers in Media and Communication
People with degrees in Communication find work in a variety of fields, including management or research connected with communication industries; research or policy development in government (related, for example, to the introduction of new technologies); research in international development; public education, advertising, or marketing. A bachelor’s degree is also appropriate preparation for graduate work in a variety of other disciplines.
The Associate of Arts Media and Communication Studies option requires a minimum of 60 credits transferable to at least one of UBC, UNBC, UVic, or SFU, of which 15 must be from UCFV. No course will be used to meet more than one of the following specific requirements. Students must achieve an average overall grade of C (cumulative GPA of 2.0) calculated on all courses that could apply towards the associate degree.
Sample program outline
Year 1
First semester
Course
Title
Credits
English 105–170 or one of CMNS 125, 155, 251
3
MACS 110
Introduction to Communication Theory
3
Humanities
100-level
3
Social Science/Humanities
3
MATH/Stats/COMP
3 (+1)
Total
15
Second semester
Course
Title
Credits
English 105–170 or one of CMNS 125, 155, 251
3
MACS 130
Explorations in Mass Communications
3
Humanities
100-level
3
Elective
100- or 200-level
3
Lab science
100-level
3 (+1)
Total
15
Year 2
First semester
Course
Title
Credits
MACS
200-level
3
MACS
200-level
3
Humanities
100-level
3
Elective
100- or 200-level
3
Science elective
3 (+1)
Total
15
Second semester
Course
Title
Credits
MACS
200-level
3
MACS
200-level
3
MACS
200-level
3
Arts elective
200-level
3
Elective
100- or 200-level
3
or previous credit
(+3)
Total
15
Total credits
60
Subject areas
Please see this section for a list of the
subject areas which apply to Associate of Arts program categories.