|
This three-course, nine-credit certificate is designed for those who wish to
understand the basic structure and impact of the mass media in Canadian society.
The certificate focuses on the essentials of how the media select and shape
content, and the effects of these decisions on individuals and society. It will
be useful to those who teach media literacy in elementary, secondary, or
adult-education schools, and to those who must work with the media in their
employment.
Career opportunities
The Media
Literacy certificate acknowledges to current and potential employers of UFV
students that they have learned about how the mass media function, how messages
are selected and distributed, and what is known about the effects of these
messages.
The certificate offers a focused course of study in the media, easily
obtainable, and useful to a variety of community members for the purposes of
upgrading their teaching skills or knowledge for other employment, such as
public relations or advertising. It is also potentially useful for those who
wish to obtain a quick credential for job-seeking or other purposes as they
pursue a minor or associate of arts degree in Media and Communications Studies.
Employers in the community may wish to use the certificate as a way to develop
the knowledge of employees in media relations.
Entrance requirements
Students currently enrolled in UFV post-secondary programs are only required to meet the course prerequisites.
Students who are new to UFV should follow the normal procedure for admission to the university.
How to apply
Apply online at ufv.ca/admissions/admissions/apply.
Program duration
Normally
between one and three semesters.
Fees and additional costs See the Fees and Other Costs section.
Program outline
Certificate requirements: 9 credits from the list below, including MACS 110 or MACS 130 or both
| Course |
Title |
Credits |
|
MACS 110 |
Introduction to Communication Theory |
3 |
| MACS 130 |
Mass Communications in Canada |
3 |
| MACS 201 |
Music and Society I
|
3 |
| MACS 215
|
Advertising as Social Communication |
3 |
| MACS 221 |
Media and Popular Cultures |
3 |
| MACS 230 |
Cultural Industries in Canada |
3 |
| MACS 235 |
Introduction to Journalism in Canada |
3
|
| MACS 240 |
Media, Money, and Power |
3
|
Graduation requirements Students will be required to achieve a minimum GPA of 2.33 overall to obtain the certificate.
Students may use
the certificate courses to satisfy requirements for any Arts, Bachelor of Fine
Arts, Business Administration, Social Work, or other UFV degree, and thus may
achieve the certificate in conjunction with a variety of other credentials,
particularly at the post-graduate level, if they are involved in teaching or
working in an area that requires some knowledge of the media.
Students can apply for and receive the certificate retroactively.
Residency Students are required to take at
least two of the three courses through UFV.
Course listings
For complete details on courses see the
course descriptions section.
Return to main Social, Cultural, and Media Studies page
| 
Print 
PDF