‌Impact with images

If you have gorgeous images and want to use them to wow your reader, size them for web so they download fast. For more about image sizing, download this PDF: How to make images for web

Do's and don'ts when using images:‌‌

Do's and dont's for slider images:

Show only your best

Users don't read a website from beginning to end the same way they would read a novel.

How a user looks at web page content:

Images are number one at getting a user's attention, followed by headlines, captions and buttons. Make your images count. Only good images will draw readers towards fulfilling your goals. Consider using links, buttons, or text ads (promo boxes) to draw attention to important items without using images.

Use ads and promo templates to create impact:

Use genuine photos of UFV

Avoid clip art, stock photography, or random images sourced from the internet because these may be used by other companies to promote their products or services. This type of cross-association with UFV can dilute our brand and make the institution look second rate. In addition, UFV may not have the rights to use those out-sourced images, especially if you just found them on Google search.

Genuine photos of UFV are more likely to be an accurate and unique reflection of what we have to offer.

To get genuine photos of UFV:

  • You can take them yourself, but make sure to get appropriate photo releases when taking photos of people. For more on this, visit our copyright section.
  • You can get them in myWeb's media library. There is a Global folder that contains UFV photos that are available for you to use on your website.
  • You can contact UFV Marketing and Communications at marcom@ufv.ca

Tools and Resources:

How to use MyWeb (T4):

Web site design:

Why less is more

The less content you put on a page, the more likely it is that a user will pay attention to it. Why? Because there is less to compete for your visitor's attention.

In addition, the less you put on a site, the less you have to maintain, fix, or update in future. This allows you more time to focus on making your content better, and improving the end user experience.

 

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