As part of your Bachelor of Media Arts, you must complete one of the following concentrations as part of your degree:
As part of your Bachelor of Media Arts, you must complete one of the following concentrations as part of your degree:
The Applied Interactive Media Concentration emphasizes literacy in related creative disciplines, digital project management, visual storytelling, and digital experiences with the ability to adapt to new technologies as they appear. It will appeal to students looking to blend Graphic and Digital Design, Computer Information Systems, and Visual Arts to create compelling digital media.
Graduates of the Applied Interactive Media concentration will be able to:
Course |
Title |
Credits |
CIS 145 |
Web Publishing |
3 |
CIS 245 |
Intermediate Web Programming |
4 |
GD 157 |
Digital Design Media I |
3 |
GD 159 |
Digital Design Media II |
3 |
GD 202 |
Interactive Design I |
3 |
GD 203 |
Dynamic Media I: Motion Graphics |
3 |
GD 204 |
Interactive Design II |
3 |
GD 303 |
Dynamic Media II: Storytelling |
3 |
GD 357 |
Digital Project Management |
3 |
GD 358 |
Interactive Design for Portfolio |
3 |
One of: |
||
CIS 160 |
Introductory Web Graphics and Animation |
3 |
CIS 162 |
Introduction to Animation |
3 |
CIS 165 |
3D Animation |
4 |
CIS 262 |
Web-Based Computer Game Development |
4 |
COMP 150 |
Introduction to Programming |
4 |
COMP 152 |
Introduction to Structured Programming |
4 |
COMP 155 |
Object-Oriented Programming |
4 |
One of: |
||
VA 113 |
Introduction to Drawing |
3 |
VA 116 |
Intro Studio II: Space, Form, and Time |
3 |
VA 117 |
Intro to Animation Drawing |
3 |
VA 180 |
Digital Photography |
3 |
VA 231 |
Sculpture and Extended Media I |
3 |
VA 271 |
New Media I: Intro to Electronic Media |
3 |
VA 272 |
New Media II: Computational Media Art |
3 |
Two of: |
||
GD 361 |
Portfolio Development for Graphic and Digital Design |
3 |
GD 369 |
Professional Practices I |
3 |
GD 498 |
Directed Study in Graphic Design I |
3 |
GD 499 |
Directed Study in Graphic Design II |
3 |
VA 331 |
Sculpture and Extended Media III |
3 |
VA 332 |
Sculpture and Extended Media IV |
3 |
VA 360 |
Professional Development and Practices |
3 |
VA 371 |
New Media III – Interactive Art |
3 |
VA 372 |
New Media IV – Project in New Media |
3 |
VA 390 |
Community Arts Practice |
3 |
Note: Students may not use a Bachelor of Media Arts core requirement to meet a concentration requirement. In the case of overlap, students must make an alternative course choice to meet their core requirements.
The Digital Art concentration will appeal to students interested in becoming independent or freelance creative artists.
Following in the tradition of Fine Arts studies, artists specializing in digital media are equipped to produce work within the context of established galleries and arts venues, but are further capable of combining and exploring alternative circuits of dissemination at the abundant intersections of culture and technology. Video screens, sound systems, the Internet, stage performances, interactive physical locations, and mobile social spaces are all activated by the imaginations of new media artists.
Artists in this field work at the forefront of digital media technology, but also drive the development of new technologies and cultural interfaces. The creative, imaginative, critical, and technical capabilities of digital media artists make them valuable members of any team-based effort, working across a spectrum of cultural productions in the new digital media environment.
Graduates of the Digital Art Concentration will be able to:
Course |
Title |
Credits |
All of: |
||
AH 315 |
Arts in Context: Contemporary |
4 |
VA 160 |
Introduction to Video Production |
3 |
VA 161 |
Video Production II |
3 |
VA 180 |
Digital Photography I |
3 |
VA 271 |
New Media I: Introduction to Electronic Media |
3 |
VA 272 |
New Media II: Computational Media Art |
3 |
VA 280 |
Digital Photography: Advanced Imaging |
3 |
VA 283 |
Intro to Photography |
3 |
VA 383 |
Intermediate Photography |
3 |
One of: |
||
VA 331 |
Sculpture and Extended Media III |
3 |
VA 371 |
New Media III: Interactive Art |
3 |
One of: |
||
VA 332 |
Sculpture and Extended Media IV |
3 |
VA 372 |
New Media IV: Project in New Media |
3 |
Two of: |
||
VA 365 |
Documentary Video Storytelling |
3 |
VA 366 |
Documentary Video Production |
3 |
VA 431 |
Directed Study: Sculpture and Extended Media |
3 |
VA 432 |
Directed Study: Sculpture and Extended Media |
3 |
VA 471 |
Directed Study: New Media |
3 |
VA 472 |
Directed Study: New Media |
3 |
Note: Students may not use a Bachelor of Media Arts core requirement to meet a concentration requirement. In the case of overlap, students must make an alternative course choice to meet their core requirements.
Managing creative teams, coordinating work flow, and overseeing a large project in new media requires both knowledge of new media production processes and management skills, particularly listening and writing. These skills, however, must be tailored to this particular field, where most projects are done in teams, self-employment is the norm, and projects must be funded through innovative business models. The Interactive Media Leadership program addresses such needs, focusing on problem-solving, facilitation, and persuasive communication, as well as basic creative production processes.
Graduates of the Interactive Media Leadership Concentration will be able to:
Course |
Title |
Credits |
All of: |
||
CMNS 140 |
Interpersonal Communication for the Workplace |
3 |
CMNS 235 |
Oral Communications |
3 |
CMNS 251 |
Professional Report Writing |
3 |
CMNS 280 |
Team and Small Group Communication for the Workplace |
3 |
CMNS 335 |
Advanced Oral Communication for Professionals |
4 |
CMNS 445 |
Facilitating Skills for the Workplace |
4 |
MEDA 469 |
Design Thinking for Creative Leadership |
4 |
PHIL 100 |
Critical Thinking |
3 |
One of: |
||
MACS/SOC 334 |
Cultural Policy |
4 |
MACS 460 |
Issues in the Information Society |
4 |
One of: |
||
CMNS/MACS 212 |
Basic Public Relations and Advocacy Communication |
3 |
CMNS 380 |
The Cross-Generational Workplace |
3 |
CMNS 420 |
Virtual Team Communication |
4 |
One of: |
||
CMNS 430 |
Project Management Communication |
4 |
GD 357 |
Digital Project Management |
3 |
Note: Students may not use a Bachelor of Media Arts core requirement to meet a concentration requirement. In the case of overlap, students must make an alternative course choice to meet their core requirements.
The Media and Performance concentration will provide students with opportunities to explore performance in a range of live, digital and interactive environments. Students will discover how the creation of compelling characters and the development of interesting stories are the foundations for content creation in all media platforms, whether it be performing live, developing a film project, or collaborating on a new videogame design.
Graduates of the Media and Performance Concentration will be able to:
Course |
Title |
Credits |
All of: |
||
THEA 121 |
Technical Theatre I |
3 |
THEA 123 |
Technical Theatre II |
3 |
THEA 311 |
Digital Performance |
4 |
THEA 401 |
Contemporary Theories of Theatre and Performance |
4 |
One of: |
||
THEA 112 |
Acting I: Essentials of Acting |
3 |
THEA 250 |
Introduction to Storytelling |
3 |
One of: |
||
THEA 203 |
History of Theatre and Drama: Antiquity to 1642 |
3 |
THEA 204 |
History of Theatre and Drama: 1642 to 1914 |
3 |
One of: |
||
THEA 211 |
Acting II: Character and Scene Study I |
3 |
THEA 215 |
Voice and Body |
3 |
One of: |
||
VA 160 |
Introduction to Video Production |
3 |
VA 161 |
Video Production II |
3 |
VA 231 |
Sculpture and Extended Media I |
3 |
VA 271 |
New Media I: Introduction to Electronic Media |
3 |
VA 272 |
New Media II: Computational Media Art |
3 |
One of: |
||
THEA 351 |
Directing I |
4 |
THEA 352 |
Devised Theatre I |
4 |
THEA 451 |
Directing II |
4 |
THEA 452 |
Devised Theatre II |
4 |
One of: |
||
THEA 312 |
Acting III: Advanced Scene Study |
4 |
THEA 314 |
Postmodern Approaches to Physical Performance |
4 |
THEA 315 |
Voice and Body II |
4 |
One of: |
||
ENGL 377 |
Creative Writing: Film Adaptation of English Literature |
4 |
ENGL 378 |
Creative Writing: Advanced Screen Writing |
4 |
GD 358 |
Interactive Portfolio Design |
4 |
VA 331 |
Sculpture and Extended Media III |
3 |
VA 365 |
Documentary Storytelling |
3 |
VA 366 |
Documentary Video Production |
3 |
VA 371 |
New Media III: Interactive Art |
3 |
Note: Students may not use a Bachelor of Media Arts core requirement to meet a concentration requirement. In the case of overlap, students must make an alternative course choice to meet their core requirements.
We spend a large portion of our waking lives staring at or into screens, from the tiny windows on our smartphones to the gigantic projections in IMAX theatres.
Screen studies focuses on enabling students to assess the impact that screens in the broadest sense are having on our lives and on society as a whole. Students in this concentration will explore this impact in terms of how their viewing experiences affect thoughts, emotions, and behaviours for better or for worse. They will also focus on the other side of the screen to examine how producers create messages that communicate effectively and persuasively to the audiences they want to reach.
Graduates of the Screen Studies Concentration will be able to:
Course |
Title |
Credits |
All of: |
||
ENGL 130 |
Introduction to Drama |
3 |
ENGL 208 |
Creative Writing: Screenwriting |
3 |
FILM 110 |
Introduction to Cinema |
3 |
FILM 120 |
The History and Aesthetics of World Cinema |
3 |
MACS 110 |
Introduction to Communications Theory |
3 |
One of: |
||
VA 160 |
Introduction to Video Production |
3 |
VA 161 |
Video Production II |
3 |
VA 231 |
Sculpture and Extended Media I |
3 |
VA 271 |
New Media I: Introduction to Electronic Media |
3 |
VA 272 |
New Media II: Computational Media Art |
3 |
Two of: |
||
AH 205 |
Art Practices and Popular Culture |
3 |
MACS 210 |
History of Communication |
3 |
MACS 215 |
Advertising as Social Communication |
3 |
MACS 221 |
Media and Popular Cultures |
3 |
MACS 230 |
Cultural Industries in Canada |
3 |
MACS 240 |
Media, Money, and Power |
3 |
MACS 267 |
Signs and Meaning: Introduction to Semiotics |
3 |
One of: |
||
ENGL 377 |
Creative Writing: Film Adaptations of English Lit |
4 |
ENGL 378 |
Creative Writing: Advanced Screenwriting |
4 |
GD 358 |
Interactive Portfolio Design |
3 |
THEA 311 |
Digital Performance |
4 |
VA 331 |
Sculpture and Extended Media III |
3 |
VA 365 |
Documentary Video Storytelling |
3 |
Two of: |
||
ANTH/MACS 375 |
Indian Mediascapes |
4 |
AH 314 |
Arts in Context: Modernism |
4 |
AH 315 |
Arts in Context: Contemporary |
4 |
AH 316 |
Arts in Context: Gender, Art, and Society |
4 |
AH 320 |
Art and Culture: Special Topics |
4 |
AH 321 |
Canada Contact Zone |
4 |
AH 330 |
Museum Principles and Practices |
4 |
FILM 310 |
Introduction to Film Theory |
3 |
MACS 350 |
Critical Studies in Digital Media in Canada |
4 |
MACS 337 |
Taste and Culture |
4 |
MACS 350 |
Critical Studies in Digital Media in Canada |
4 |
MACS 385 |
Television and Social Values |
4 |
MACS 399 |
Special Topics in Media and Communication |
4 |
Note: Students may not use a Bachelor of Media Arts core requirement to meet a concentration requirement. In the case of overlap, students must make an alternative course choice to meet their core requirements.
When you reach 60 credits, you must declare your concentration formally to your educational advisor in order to register for courses. You must complete at least 50% of the upper-level requirements of the concentration at UFV.