Media and Communications Studies

‌There is no doubt that today’s social media, whether you’re using Facebook, Twitter, YouTube, text messaging or the internet in general, are changing how people connect with and relate to each other. What precisely are these changes? And how are existing media like newspapers adjusting to them?

As the manner in which the world gets its information is evolving, it becomes more important than ever to pay attention to how the media affect society. UFV’s Media and Communication Studies program examines the diffusion of information, current technological changes, the methods we use to communicate, and the media’s role in our everyday lives.

As a MACS student, you will learn about the many types of media, and how quickly they are all changing. You will discuss how the different types of media serve the public and how they continue to evolve. You will discuss how advertising and other commercial messages affect you, how Canadians fit into the global village, and what literacy in this new environment means. In short, you will learn how your life and society continue to change in response to innovations in technology and communications.

Earn a Bachelor of Arts in Professional Communications at Royal Roads University

As of August 2014, students who complete an Associate of Arts degree with a Media and Communication Studies option at UFV are now eligible to apply to Royal Roads University with full block transfer to enter the third year of a Bachelor of Arts in Professional Communication.

Interested in MACS?

Special Topics Courses in Media and Communications

MACS 299C Wrestling with Culture‌

Prerequisite(s): None. MACS 110 or MACS 130 recommended.

Darren Blakeborough

CRN: 10876

Mondays 10:00 - 12:50 p.m. in room D134

There will be a mandatory field trip for students registered in MACS 299C. the field trip will tale place on Saturday, February 7, 2014. For further information, please contact

Muscled superstars and sexy Divas may lay the smackdown on our televisions every week, but the business of professional wrestling is more than thundering piledrivers and screaming fans; it is a billion dollar industry.

Wrestling has been one of the more popular forms of entertainment in North America for over a century and while millions watch it every week, it is denigrated by many as a lowbrow cultural artefact.

This course will take a critical look at the spectacle of professional wrestling while interrogating such topics as ritual, authenticity, gender, fandom, narrative, performance, and national identity. There will be guest speakers from the industry and we will be attending live events.

Upcoming Courses

Media and Communications Studies
Winter 2015
MACS 110 AB1 Introduction to Communication Theory
MACS 130 AB1 Mass Communication in Canada
MACS 201 AB1 Music and Society I
MACS 210 AB1 History of Communication
MACS 240 AB1 Media Money and Power
MACS 255 AB1 Introduction to Social Research
MACS 299C AB1 Wrestling with Culture
MACS 355 AB1 Quantitative Research Methods
MACS 334 AB1 Cultural Policy
MACS 460 AB1 Issues in the Information Society

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