Welcome to Media and Communications Studies
There is no doubt that today’s social media, whether you’re using Facebook, Twitter, YouTube, text messaging or the internet in general, are changing how people connect with and relate to each other. What precisely are these changes? And how are existing media like newspapers adjusting to them?
As the manner in which the world gets its information is evolving, it becomes more important than ever to pay attention to how the media affect society. UFV’s Media and Communication Studies program examines the diffusion of information, current technological changes, the methods we use to communicate, and the media’s role in our everyday lives.
As a MACS student, you will learn about the many types of media, and how quickly they are all changing. You will discuss how the different types of media serve the public and how they continue to evolve. You will discuss how advertising and other commercial messages affect you, how Canadians fit into the global village, and what literacy in this new environment means. In short, you will learn how your life and society continue to change in response to innovations in technology and communications.
UFV offers a minor and extended minor in Media and Communications Studies as part of its BA program, as well as a two-year Associate of Arts degree. With an Associate of Arts degree in Media and Communication Studies you might seek employment as a researcher or work in policy development, public education, advertising, marketing, business administration, or writing. A bachelor’s degree is also a good start if you choose to continue with graduate studies in a number of disciplines.
As a graduate of the Associate of Arts degree in Media and Communication Studies, you will be ready to enter the workforce, to continue your studies, or to ladder into the BA (MACS minor or extended minor) at UFV. You might also consider further education elsewhere and complete a BA in Communications. You could also choose to transfer to another post-secondary institution to complete a degree in a related area of study or to earn a diploma in the production aspect of media. It’s wise to talk to an Arts advisor, or a MACS faculty member, about the best option for you.
Interested in MACS?