Many of the seats in these courses are normally reserved for students in a business administration program. Other
students may take these courses if they meet the prerequisites and there is space.
Explanation of transferability
symbols:
CA — Institute of Chartered Accountants of B.C.
CCUI — Canadian Credit Union Institute
CGA — Certified General Accountants Association of B.C.
CMA — Society of Management Accountants of B.C.
ICB — Institute of Canadian Bankers
MUN — Municipal Administrators’ Education Council
PMAC — Purchasing
Management Association of Canada
WWU — Western Washington University
Students should obtain detailed
information about the conditions under which courses are transferable to other institutions. Because receiving
institutions determine transferability, the information provided in this section regarding transferable courses
is subject to change without notice. Please refer to the B.C. Transfer Guide (bctransferguide.ca)
or contact the receiving institution for details about transferability.
Note: Most of the courses listed
below are transferable to the OU Bachelor of Administrative Studies (BAS).
Errata:
The prerequisites for some BUS courses were inadvertently increased without notice for Fall 2017. This has been corrected below. The affected courses are BUS 305, BUS 307, BUS 308, BUS 309, BUS 314, BUS 321, BUS 322, BUS 323, BUS 325, BUS 328, BUS 360, and BUS 425.
English language proficiency requirements Students registering in post-secondary level courses (numbered 100 to 499) will be required to meet the English language entrance proficiency requirements. Students in ELS or the University Foundations programs can register in those courses identified in the University Foundations program with lower levels of language proficiency. |
3 credits
Prerequisite(s): None.
Success in a complex changing business environment requires analytical proficiency to make critical decisions.
This course provides a comprehensive overview of organizational functions and processes. It prepares students
to critically analyze business problems and develop the skills necessary to resolve them.
Note:
Students with credit for BUS 102 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 100 or AGRI 142.
Marketing is about the creation, communication, and delivery of value to customers, and the ongoing management
of customer relationships. This course exposes students to the entire breadth of marketing activities, with
emphasis given to applying the marketing management process.
Note: Students with credit for BUS
121 and BUS 122 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 100 and the prerequisites for MATH 141.
Financial statements tell the story of the life of a business. It is critical that business stakeholders are
able to understand that story. This course emphasizes practical applications, primarily focusing on the accounting
cycle and accounting for assets.
Note: Students with credit for BUS 145 or BUS 339 cannot take
this course for further credit.
Note: For transferability of this course to professional bodies
such as the CPA, see the UFV School of Business website.
3 credits
Prerequisite(s): BUS 143.
Financial statements tell the story of the life of a business. It is critical that business stakeholders are
able to interpret that story. This course emphasizes practical applications, primarily focusing on liabilities,
equity, cash flows, and financial statement analysis.
Note: Students with credit for BUS 145
or BUS 339 cannot take this course for further credit.
Note: For transferability of this course
to professional bodies such as the CPA, see the UFV School of Business website.
3 credits
Prerequisite(s): BUS 100 and the prerequisiite to MATH 141.
Financial statements tell the story of the life of a business. It is critical that business stakeholders are
able to interpret that story. This course emphasizes practical applications, focusing on the accounting cycle,
financial statements, and their analysis.
Note: BUS 145 is an accelerated combination of BUS 143
and BUS 144. Students with credit for BUS 143, BUS 144, or BUS 339 cannot take this course for further credit.
Note: For transferability of this course to professional bodies such as the CPA, see the UFV
School of Business website.
3 credits
Prerequisite(s): None. It is recommended that students are competent in computer skills.
This course covers understanding, application, and advanced skill development in spreadsheets, databases, presentation
software, and word-processing, integrated with an introduction to Management Information Systems (MIS). Emphasis
is on problem solving and integration of software applications within a MIS context.
Note: Students
with credit for CIS 110 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 203.
People are the foundation of all organizations. Managing human resources strategically is crucial for ensuring that organizations can achieve their goals. This course introduces the core human resource functions, while considering the underlying legal framework and global business trends.
3 credits
Prerequisite(s): None
This course involves detailed study of the functions of management, including planning, organizing, leading,
and controlling. Topics covered include the context of management, the planning process, decision-making,
organizational structure, leadership, motivation, and the control process. Applications and problem solving
in the real-life business context will be emphasized. This course is designed for working managers and for
students who want exposure to management skills and practices.
Students with credit for BUS 102
cannot take BUS 202 for further credit.
3 credits
Prerequisite(s): BUS 100 or 30 credits of Criminology.
Emphasizing the human side of organizations, this course consists of a general overview of the basic concepts and theories of the behavior of individuals and groups in organizations. Students will participate in a variety of structured learning experiences where theories and concepts can be applied.
3 credits
Prerequisite(s): None
This survey course is designed to introduce students to the areas of responsibility of managers of nonprofit organizations, and is intended to provide a broad overview of the management challenges of the non-profit sector. Topics include scope and function of the nonprofit sector, an overview of financial management, human resources management, strategic planning, and marketing functions within the non-profit sector. Specific issues are emphasized, such as accountability, board selection, volunteer management, and fundraising.
3 credits
Prerequisite(s): BUS 120.
Selling is the lifeblood of every business. In this hands-on course students will be introduced to the sales process and will explore the fundamental concepts of selling, participate in sales role plays, and prepare a written sales proposal.
3 credits
Prerequisite(s): STAT 106 (formerly MATH 106) and one of MATH 111 or MATH 141 (formerly MATH 115).
This course is an introduction to statistics for business and economics, using SPSS for data analysis. Concepts
learned in this course will be applied in upper-level courses in economics, finance, and business research
methods.
Note: This course is offered as BUS 226 (formerly BUS 301) and ECON 226 (formerly ECON
301). Students may only take one of these for credit.
3 credits
Prerequisite(s): BUS 120, (BUS 160 or CIS 110), (BUS 144 or BUS 145), BUS 249 (formerly BUS 149 and BUS 162), and CMNS 125.
A comprehensive course in how to establish a small business. Topics include buying a business, franchises, starting your own business, sources of financing, forms of business, determining location, and the management strategies of marketing, finance, production, inventory control and human resources. This course concludes with the development of a business plan.
3 credits
Prerequisite(s): Prerequisites for MATH 141. Note: As of January 2018, prerequisites will change to the following: Prerequisites for MATH 141 and 15 university-level credits.
Personal Financial Planning is important for everyone in every stage of life. This fundamental course provides general principles and concepts involved in comprehensive personal financial planning and wealth creation.
3 credits
Prerequisite(s): BUS 144 or BUS 145.
Business managers require timely financial information to enable them to make good business decisions. This course is an introduction to management accounting and focuses on evaluating the cost structure of a business and applying that knowledge to decision making.
3 credits
Prerequisite(s): BUS 100 and the prerequisites for MATH 141.
Valuation of cash is the essence of business and all studies in finance. This course focuses on the valuation
of cash flows and its application to valuing financial securities such as stocks, bonds, and annuities.
Note: Students with credit for BUS 149 or BUS 162 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 100
Beginning with an overview of the sources of law and court procedures, the course explores torts and focuses on contract law. The material covered provides a sound definition of contract law as well as examining specific contractual arrangements. Students will also be exposed to the laws relating to business organizations, such as partnerships and corporations and legal principles associated with property, both personal property and land. The course will relate present laws to their historical development.
3 credits
Prerequisite(s): BUS 203 and 45 university-level credits.
Organizations have a life cycle: they are born, mature, and die. During their lifespans they may evolve, conflict with, and cooperate with other organizations in an increasingly turbulent global environment. This course will equip students with a variety of analytical tools and perspectives to help them make sense of the organizational world around them.
3 credits
Prerequisite(s): BUS 201.
Note: As of January 2018, prerequisites will change to: 45 university-level credits including BUS 201.
An introduction to labour-management relations in the workplace: their institutional and legal framework, the organization and objectives of unions and management, and workplace processes such as collective bargaining and grievance arbitration.
3 credits
Prerequisite(s): BUS 203.
Note: As of January 2018, prerequisites will change to: 45 university-level credits including BUS 203.
The specific emphasis of this course will vary depending on faculty expertise and relevant issues in organizational behavior. Normally, the course will focus on a specific theory, problem, or issue related to behaviour in organizations, such as attitudes, motivation, or leadership.
3 credits
Prerequisite(s): BUS 304.
Note: As of January 2018, prerequisites will change to: 45 university-level credits including BUS 304.
The specific emphasis of this course will vary depending on faculty expertise and relevant issues in organizational theory. Normally, the course will focus on a specific theory, problem, or issue related to organizational theory, such as cultural change, institutional theory, bureaucracy, or power.
3 credits
Prerequisite(s): BUS 201.
Note: As of January 2018, prerequisites will change to: 45 university-level credits including BUS 201.
The specific emphasis of this course will vary depending on faculty expertise and relevant issues in human resources. Normally, the course will focus on a specific theory, problem, or issue related to human resources, such as job analysis, performance management, and employee retention.
3 credits
Prerequisite(s): BUS 201.
Note: As of January 2018, prerequisites will change to: 45 university-level credits including BUS 201.
Students will learn about employment law, how to construct accurate job descriptions, how to identify and attract qualified candidates, and how to develop reliable and valid techniques for screening and selection. Students will be introduced to theoretical perspectives and contemporary research.
3 credits
Prerequisite(s): BUS 120, and one of BUS 226 or BUS 301.
This course examines different research methodologies and their applicability to various business research problems. Emphasis is placed upon survey research design. Students complete a major research project which includes research design, questionnaire construction, conducting a focus group, data collection, data analysis, and report writing. Industry-standard computer software is used to conduct the survey data analysis.
3 credits
Prerequisite(s): BUS 221.
Note: As of January 2018, prerequisites will change to: 45 university-level credits including BUS 221.
The dollar volume of transactions made by industrial and business buyers is significantly greater than the ultimate consumer market. This course exposes students to the managerial challenges faced by organizations that market products and services to these buyers, emphasizing organizational buying behaviour, business marketing strategy, and supply/distribution chain management.
3 credits
Prerequisite(s): BUS 221.
Note: As of January 2018, prerequisites will change to: 45 university-level credits including BUS 221.
This advanced marketing course gives students the knowledge and skills necessary for a successful career in
professional selling. Students will participate in the sales process for a local organization, competing
against other teams of students to be the top-performing sales team.
Note: Students with credit
for BUS 390K cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 120.
Note: As of January 2018, prerequisites will change to: 45 university-level credits including BUS 120.
Students explore the science and creative technical skills required to design effective advertising, and learn
the science skills of creating buyer profiles, product category segmentation, and product differentiation.
Then students apply the science into the technical strategies used to create print media campaigns in a variety
of formats.
Note: Students with credit for BUS 223 cannot take this course for further credit.
3 credits
Prerequisite(s): One of BUS 221, BUS 223, BUS 323, or BUS 328 (formerly BUS 224).
Note: As of January
2018, prerequisites will change to the following: BUS 221 and BUS 226/ECON 226.
Customer relationship management (CRM) is integral for a successful business in today's competitive environment. This course examines CRM as a corporate business strategy with a focus on the practical application of how customer databases play an important role in retaining and nurturing stronger customer relationships.
3 credits
Prerequisite(s): BUS 120 and one of the following: BUS 221, BUS 223, BUS 323, BUS 328 (formerly BUS 224), CIS 145, or CIS 146.
Note: As of January 2018, prerequisites will change to: 45 university-level credits including BUS 120.
Learn how to leverage the power of the internet to make strategic and tactical marketing decisions. This course examines the most current theories and practical techniques in the field of digital marketing, including such topics as digital display advertising, search engine marketing, e-mail marketing, web analytics, mobile marketing, and social media.
3 credits
Prerequisite(s): BUS 120, BUS 247, and BUS 249 (formerly BUS 149 or BUS 162).
An exploration of the principles used in developing accountability measures for a broad range of marketing activities. Students develop performance targets for each of the promotion mix elements used by a company in its media strategy.
3 credits
Prerequisite(s): BUS 320.
Students explore attitudes, desires, and motivations of shoppers to explain buyer choice. Theories developed in psychology, sociology, and social psychology, are applied in marketing to create comprehensive Buyer Profiles. Using field studies, students also explore the impact of the purchase environment, culture, and the people who influence the selection decision.
3 credits
Prerequisite(s): BUS 120.
Note: As of January 2018, prerequisites will change to: 45 university-level credits including BUS 120.
Students explore the complex world of retail and e-tail channel management strategies from the perspective
of a new retail store. Starting with defining its buyer, students develop a retail strategy using product
mix, branding, the physical and e-tail store appearance, site selection, inventory purchasing and pricing,
staffing, advertising and promotion, and customer loyalty programs.
Note: Students with credit
for BUS 224 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 323 or BUS 223.
Pre- or corequisite(s): BUS 327.
Brand image management for single- and multi-product firms is explored using industry-standard graphic art technology tools. Students examine company brand identity and communication development using industry-standard software, such as Adobe Photoshop, Illustrator, and InDesign. Students also explore the visual creation of company websites, banner ads, and social media sites including Facebook Fan Pages.
3 credits
Prerequisite(s): BUS 160 or CIS 110.
Pre- or corequisite(s): BUS 343.
Accountants play active roles within industry and public practice. This course simulates these roles in a computer lab environment using current relevant software in both areas, applying accounting concepts previously learned. Students will design an accounting system, enter data to test the system, and report their financial analysis of the results. They will also prepare a small public practice year-end file.
3 credits
Prerequisite(s): Prerequisites for MATH 140
This course will focus on helping students to analyze real company financial statement information and will
explain the relationships between the income statement, balance sheet, and cash-flow statement. This will
be an introductory guide to understanding the language of financial statements and provide reference for
students to utilize the appropriate methods for analyzing, interpreting, and understanding financial data.
That data will then be used to take full advantage of opportunities while understanding some of the risks
and limitations of financial data.
Note: Students with credit for BUS 143 cannot take BUS 339
for further credit.
3 credits
Prerequisite(s): BUS 247
This course, together with BUS 344, further develops the concepts, practices, and techniques, presented in BUS 143 and BUS 144. Topics include theoretical foundations of accounting, measurement and reporting of financial information, cash, receivables, inventories, investments and financial assets, capital assets, intangible assets, revenue and expense recognition, financial reporting, and application of fair value.
3 credits
Prerequisite(s): BUS 343
This course represents a continuation of the financial accounting subject matter presented in BUS 343. Topics include liabilities, retained earnings, shareholders equity, earnings per share, accounting for taxes, pensions, leases, changes in financial position, financial statement analysis, and disclosure requirements.
3 credits
Prerequisite(s): BUS 247
This course provides an introduction to the Canadian system of income taxation. Specific study concentrates on the rules and procedures in the Canadian Income Tax Act and includes such topics as employment income, income from business, income from property, net income for tax purposes, eligible deductions such as RRSPs, capital cost allowances, capital gains and losses, and the calculation of taxable income and taxes payable for individuals.
3 credits
Prerequisite(s): BUS 345
This course provides a continuation of BUS 345. This course covers the fundamental principles and concepts of Canadian federal income tax legislation as it applies to corporations, trusts, and partnerships; international taxation for individuals and corporations; tax planning for individuals in relation to corporations; and GST/HST. The course emphasizes the understanding of the conceptual structure of the Income Tax Act and equips students with skills in the application of its rules to practical cases including the use of tax return software.
3 credits
Prerequisite(s): BUS 344
This course is an introduction to the principles of auditing. Topics include: the nature and purpose of the audit function, an overview of the auditing profession, audit methodology, planning, and standards (including audit objectives, types of evidence and documentation, materiality and risk, internal controls and audit sampling and testing); audit reports, and coverage of current auditing controversies.
3 credits
Prerequisite(s): BUS 247.
Good business decisions rely on accurate and relevant information. This includes allocating costs to the correct periods, processes and joint products. This course also looks into inventory management, models in capital budgeting, profitability analysis and performance measurement.
3 credits
Prerequisite(s): BUS 143, BUS 226 (formerly BUS 301), and BUS 249 (formerly BUS 149 and BUS 162).
The principles of effective corporate financial management are essential in running any business organization.
This course will target various aspects of managing an organization financially, focusing on the theory and
application of financial analysis, valuation, capital budgeting, and risk.
Note: This course is
offered as BUS 349 and ECON 349. Students may take only one of these for credit.
3 credits
Prerequisite(s): STAT 106 (formerly MATH 106) and one of MATH 111 or MATH 141 (formerly MATH 115)
A survey of the production function in business with emphasis on inventory management, project management, and quality control. Emphasis will be placed on how managers can use computers in manufacturing operations to help them in decision-making. Field trips may be required.
3 credits
Prerequisite(s): BUS 100.
Note: As of January 2018, prerequisites will change to: 45 university-level credits including BUS 100.
An overview of the development of air transportation systems and their impact on the global economies, this course examines the role of government regulators and industry associations influencing emerging air transportation trends. Students are introduced to major political, social, cultural, economic, and technological forces affecting the global air transportation industry.
3 credits
Prerequisite(s): 45 university-level credits including one of BUS 203, ECON 100, or ECON 101
This course explores cooperatives as a viable model of economic development and introduces the student to the challenges involved in their management. The course covers cooperative values and principles, history of the cooperative movement, and types of cooperatives, and focuses on how managerial methods can be adapted to fit the cooperative model.
3 credits
Prerequisite(s): 60 university-level credits.
This course reviews why organizational culture matters; provides tools for assessing and understanding it;
describes the cultures of various organizations; and develops strategies for leading and managing culture
change. Students apply intervention strategies about organizational culture change to specific organizations.
Note: Students are encouraged to take BUS 304 prior to or along with this course.
3 credits
Prerequisite(s): 60 university-level credits.
This course presents an overview of cross-cultural management practices and issues, examining the behaviour of people in international organizations, cross-cultural work teams, with multi-cultural customers, and inter-cultural stakeholders. It emphasizes the development of competencies for managing cultural diversity in the workplace.
3 credits
Prerequisite(s): 45 university-level credits including BUS 100 and one of the following: (BUS 160, CIS 110, or COMP 125).
Every day, quintillions of bytes of data are created. Successful managers need to know how to leverage data from disparate sources. This course focuses on a strategic approach to the opportunity and challenges related to business data including strategies, tools, and techniques.
3 credits
Prerequisite(s): 45 university-level credits including BUS 120.
Pre- or corequisite(s): BUS 221 or CIS 145.
This course will focus on the strategy and business processes necessary to develop and maintain an organization’s online presence including structuring a website, implementing a content management strategy, integrating e-commerce, and developing multiple online channels (mobile, desktop, social media).
3 credits
Prerequisite(s): Prerequisites dependent on topic
This course investigates a special topic related to the management of businesses or other organizations. Normally this will consist of an in-depth consideration of an issue or problem faced by a specific type of organization or by organizations in general. This course will be offered only when funding is available and student interest is evident.
3 credits
Prerequisite(s): BUS 261
This course examines the moral and ethical issues facing contemporary business. Perspectives on ethics and justice are explored and used to assess moral and ethical obligations of stakeholders such as employees, the public, government, owners, and managers, in a wide range of situations faced by organizations. Such situations may include, among others, corporate social responsibility, employee and shareholder rights, environmental obligations, and fair business practices.
3 credits
Prerequisite(s): BUS 349
This is a capstone course that provides students with the opportunity to integrate and apply knowledge gained in earlier undergraduate courses. Students will learn how to formulate business strategy and gain an understanding of the principles of good strategy execution.
3 credits
Prerequisite(s): 60 university-level credits including STAT 106.
This course covers the application of basic mathematical and statistical techniques to aid managerial decision making, to help solve a wide variety of problems from a broad range of areas in the business environment. This is a practical course in which there will be extensive use of spreadsheets.
3 credits
Prerequisite(s): Acceptance into the BBA degree or BBA (Aviation) degree
Pre- or corequisite(s): BUS 403
Strategic Management Simulation is a capstone course that enables the student to understand the process of formulating a competitive business strategy and putting it into practice through participating in a business simulation. Students take on the role of a practicing manager charged with running a company, developing and executing a business strategy, and making a set of wide ranging decisions. Students learn to integrate and apply the knowledge and skills they have learned in previous courses in a challenging, competitive, problem-solving environment. Students experience cooperative learning and teamwork while actively managing a close-to-real-life company where they can practice and hone their decision-making skills.
3 credits
Prerequisite(s): BUS 201.
The purpose of this course is to a) develop an understanding of the complex role that reward and compensation systems play in organizational success and b) develop the ability to actually design a compensation system that will promote organizational success.
3 credits
Prerequisite(s): 60 university-level credits including BUS 304.
This course examines how gender and diversity interact to affect individuals’ experiences within organizations. Topics include how and why individual experiences differ, differences in labour market experiences, and the effects of external socialization.
3 credits
Prerequisite(s): BUS 203
Pre- or corequisite(s): BUS 304
The ability to work effectively in groups is an important skill in the modern organization. This course will introduce students to theoretical concepts in group development and performance, and also explore practical applications of teamwork in existing organizations in the class itself.
Note: Credit will not be given to students who previously completed BUS 307B.
3 credits
Prerequisite(s): BUS 227
An examination of the key factors affecting venture initiation including completion of a venture opportunity analysis, market research, approaches to and location of funding, tax planning, cash-flow projections, and the mechanics of startup.
3 credits
Prerequisite(s): BUS 201
In order to remain competitive and attract/retain qualified employees, organizations must have training and development systems and programs in place for continuous learning and performance improvement. It is Human Resources’ responsibility to ensure that all training and development activities are integrated and aligned with the organization’s strategic direction as well as linked with functional area mandates. This course addresses the cost/benefit and utility analysis of training and development as well as current practices in management development.
Note: Students who have taken BUS 309E cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 201
It is the organization’s responsibility and the function of the human resources role to eliminate or reduce workplace injuries and illnesses, and to provide a safe place for employees to work. Students will learn to recognize what these hazards are and how to assess them, keeping in mind the procedures and requirements of the Workers’ Compensation Board. They will learn to conduct a safety needs analysis and accident investigation, and develop a safety training program.
3 credits
Prerequisite(s): ECON 100 and ECON 101; 90 credits of university-level course work recommended
This course begins the study of the international business environment with a survey of cultural, social, and economic factors influencing decision making. Major functions of international commerce are reviewed including export and import trade, investment transfers, international production and marketing operations and global monetary control systems. A major emphasis of this course will be how business may gain from Asian-Pacific trade in the 21st century.
3 credits
Prerequisite(s): BUS 120
This course examines the issues related to the marketing of products and services in the international context. Students will explore the challenges companies face trying to implement the marketing mix principles in foreign countries. Emphasis will be placed upon the development and implementation of policy and strategy for a firm’s resources to meet the international marketing objectives. The international marketing issues related to a country or a geographic location will also be examined.
3 credits
Prerequisite(s): BUS 221; BUS 322 and BUS 326 recommended.
This comprehensive course explores the principles of sales force management. Topics include planning, organizing,
staffing, and controlling the work of the sales force. Students will be given the opportunity to apply these
concepts through case study assignments and an experiential learning project.
Note: Students with
credit for BUS 222 or BUS 461 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 320
Services permeate every aspect of our lives. Services are so pervasive that only when they start to fail do we realize our dependence on them. World economies are becoming increasingly services dominated, and virtually all companies view services as critical to customer retention. With the rapid infusion of technology into various industries, customers' demands have changed. Customers now expect to interact with service providers in a multitude of ways in different channels posing new challenges on service marketing and management. This course explores the distinct needs and problems business managers face when marketing and delivering services. Hence, the course will build and expand on theories and concepts relating to the marketing of goods by tailoring them to specifically apply to service industry settings.
3 credits
Prerequisite(s): BUS 320
As businesses become more and more competitive, it has become paramount for marketing executives to make their
marketing decisions based on facts, rather than conceptual content alone. Most businesses collect customer
data and maintain an “in house” corporate data warehouse which contains all their customer data. To understand
their customers better and to create effective marketing initiatives, analytical-driven companies tend to
profile their customers using data mining techniques on their customer data. Using customer profiling, the
company may initiate customized marketing campaigns to reach out to the target group by tailoring products
and services to individual customer needs. This, in turn, leads to enhanced customer experiences with the
company. It is has become integral for marketing students to familiarize themselves with quantitative methods
and analytical tools to analyze volumes of customer data. This course focuses on solving and analyzing marketing
problems using analytics. The course examines the analysis of data for the purpose of making better management
decisions.
Note: Students with credit for BUS 470 or BUS 390I cannot take this course for further
credit.
3 credits
Prerequisite(s): BUS 321 and BUS 327.
Note: As of January 2018, prerequisites will change to: 75 university-level credits including BUS 321.
Students will integrate all the marketing skills they have acquired to create a client-driven strategic marketing plan, including developing product positioning, a communication strategy, profitability forecasts, an implementation schedule, and a comprehensive set of marketing metrics to track an organization’s success.
3 credits
Prerequisite(s): BUS 223 or BUS 323; BUS 327; one of BUS 329 or CMNS 375.
Student understanding of the fundamental skills from prior courses are put to the test to develop an integrated
marketing communication program for a real world client. In creative teams of six, students complete four
advertising agency simulation assignments driven by a client based Creative Brief. All elements of the promotion
mix including print ads, sales promotions, public relations, direct marketing pieces, social media (Facebook
and Twitter), banner ads, Google ad words, SEO, and corporate websites are potentially part of the media
mix deliverables used to meet client needs. In addition to developing their own communication concepts, students
complete the artwork and then sell their ideas to a panel of executive members from the client.
Note: Students with credit for BUS 463 cannot take this course for further credit.
3 credits
Prerequisite(s): BUS 223 or BUS 323, BUS 327, and department permission.
In this course students apply the marketing promotion mix elements to implement client driven corporate events for both customer and community stakeholders. Students will explore the many steps of public relations using corporate event management. From start to finish, students will plan a series of client driven events that includes all materials sourcing, budgeting, promoting, and staffing designed to build the client company name in the community.
Note: Students who have pursued this topic under BUS 492 will not be permitted to register.
3 credits
Prerequisite(s): BUS 261
This course will explore the principles for the management of innovation across several industries. The focus will be on issues such as: leadership; strategy; resources; performance metrics measurement and incentive rewards; and how they are impacted by the organization’s structure and culture.
Note: This course should only be taken in the final two semesters of the business degree.
3 credits
Prerequisite(s): BUS 349.
Focus is on students' ability to evaluate securities. Extensive discussion of the theories and application
of risk-return relationships. Introduction to portfolio-analysis and performance-measurement techniques.
Application of these techniques in an investment simulation.
Note: This course is offered as BUS
433 and ECON 433. Students may take only one of these for credit.
3 credits
Prerequisite(s): BUS 349.
Risk management and financial engineering are sought-after skills in financial markets and institutions. This
course introduces the methods that are used to quantify risk and proposes strategies to manage portfolios
that include equities, fixed income instruments and derivatives.
Note: This course is offered
as BUS 434 and ECON 434. Students may take only one of these for credit.
3 credits
Prerequisite(s): BUS 349.
A study of international financial markets and institutions. Students are introduced to the management of assets
and liabilities in an international and multinational setting. Topics covered include foreign exchange risk,
interest rate swaps, and international portfolio management.
Note: This course is offered as BUS
435 and ECON 435. Students may take only one of these for credit.
3 credits
Prerequisite(s): BUS 343
Pre- or corequisite(s): BUS 344
This course examines advanced financial accounting issues including long-term investments, business combinations and consolidations, intercorporate investments, foreign currency translation and transactions, and accounting for the not-for-profit sector
3 credits
Prerequisite(s): 45 university-level credits including BUS 100 and one of the following: (BUS 160, CIS 110, or COMP 125).
The ability to adapt and take advantage of rapidly changing information technology is one of the drivers of
business success. In this course, students will learn how companies react to ever-changing technology and
learn how to think strategically about applying technology and information.
Note: Students must have
a basic understanding of technology (including spreadsheets, personal databases, computer components, and
networking) and a strong understanding of business processes and concepts before taking this course.
3 credits
Prerequisite(s): BUS 348.
This advanced-level course provides an overview of the role of management accounting in creating and evaluating corporate strategy, and its decision-making matrix is outlined within a framework of how managers make decisions. Various cost structures and behaviours, with statistical uncertainty models, are introduced.
3 credits
Prerequisite(s): BUS 349.
An exploration of the current practices of financial management, with a valuation-based management focus including
capital budgeting under uncertainty, capital structure, dividends policy, and mergers and acquisitions.
Note: This course is offered as BUS 449 and ECON 449. Students may take only one of these for credit.
3 credits
Prerequisite(s): STAT 106 (formerly MATH 106)
This course deals with the calculation techniques required for time and cost estimation and scheduling when undertaking complex multitask projects. Managerial and implementation issues will also be covered.
3 credits
Prerequisite(s): BUS 360, ECON 101 recommended
An examination of current operational, management, and marketing issues faced by the airline industry. Topics will include issues related to Airline planning, forecasting, scheduling, fleet planning, and financing. The course will also examine the application of marketing concepts to the airline industry focusing on product planning, pricing, distribution and promotion.
3 credits
Prerequisite(s): Acceptance to the Bachelor of Business Administration Aviation degree or general BBA degree, BUS 360.
This course provides a broad understanding of on-demand air transportation. The focus will be on the process of establishing and managing the Business and Corporate Aviation segment of the General Aviation industry. This course will also provide knowledge of business plan development specifically suitable for airlines of all sizes.
3 credits
Prerequisite(s): BUS 360, BUS 349, or instructor's permission
This is a comprehensive course in airport management and planning which explores current trends in policies and practices. The course covers planning and managing techniques, new technologies, and regulatory issues. Students will learn about site selection, access, regulations, security, technological advances, and other critical issues involved in the development, planning, and management of airports.
3 credits
Prerequisite(s): 75 university-level credits.
This course examines the history and practices of fair trade and ethical consumption movements and how they
differ from traditional practices of trade. It explores development and solidarity roots; creation of market-driven
social justice; and relationships to cooperatives, retailers, producers, and consumers.
Note:
Students with credit for BUS 308E cannot take this course for further credit.
3 credits
Prerequisite(s): 75 university-level credits
This course studies how people experience built environmental conditions (built places) at work (workspaces). It examines the role of workspaces and built places on employee productivity and performance. Topics include person-place relationships; place-design experiences; territoriality-belonging; privacy; crowding-density; biophilia; servicescape, sportscape; wayfinding; and universal design.
3 credits
Prerequisite(s): None
Independent reading and research on topics selected in consultation with the supervising instructor, and approved by the program head. See program chair for details.
3 credits
Prerequisite(s): Admission to the Bachelor of Business Administration and 75 university-level credits.
This course provides students with analytical and presentation skills needed to make evidence-based decisions for real-life business problems and excel in case competitions. Students learn to solve time-sensitive business problems and defend their recommendations to a panel of judges.
6 credits
Prerequisite(s): Completion of 30 upper-level credits in Business and Economics courses, and instructor’s permission.
This course is focused on the completion and presentation of an applied project or consultancy project in business
for senior business degree students. It provides the opportunity to develop and demonstrate applied research
and business consultancy skills. Students will be expected to complete a Statement of Work (SOW) – project
scope, work to be done, and timelines; conduct that work – situational analyses, option generation, and recommendations;
and prepare a comprehensive report. Upon completion of the written work, students will be required to present
their report in a public forum. This course is offered in an independent studies format.
Note:
This course can be repeated once for additional credit, provided a different project is undertaken.
Last extracted: May 09, 2017 02:01:39 PM