Academic Calendar 2022/23

School of Business

Marketing and Sales certificate

The Marketing and Sales certificate is a part-time program designed for secondary school graduates interested in marketing and sales as a career. The program provides additional development for those already working in this field, and a solid educational background for those currently in other fields but planning a career in marketing and sales.

Entrance requirements

  1. B.C. secondary school graduation or equivalent.
  2. Prerequisites for MATH 140.
  3. Prerequisites for CMNS 125.

Note: Students intending to register for CMNS 125, BUS 160/CIS 110, or BUS 203 should refer to prerequisite information listed in the course descriptions.

Students lacking recent preparation are advised to consult with the department about entrance requirement equivalencies.

Students who do not meet these requirements might consider Qualifying Studies.

When to apply

Applications are accepted for entrance to the Fall semester only. For application deadlines, see Specific intake application process.

How to apply

  1. Apply online at

    Additional documents required for a complete application:

    • Official transcripts (or interim transcripts) from all post-secondary institutions attended showing grade/course achievement as per program entrance requirements. To be considered official, transcripts must be sent directly to UFV from the originating institution; see the Transfer Credit section for details.
    • The following must be included:
      • Official transcript from secondary school
      • B.C. English Studies 12 or English First Peoples 12 with a grade of C+ or better (see Note 2)
      • Evidence of successful completion of the prerequisites for MATH 140
      • Proof of B.C. secondary school graduation or equivalent

    Note 1: Students making an early application must provide evidence of courses in progress as soon as available.

    Note 2: Students may also present English 12, English Literature 12, English 12 First Peoples, AP English, IB English A (standard level or higher level), or out-of-province equivalent.

  2. In April/May an orientation will be offered for all School of Business programs. Attendance at the orientation is mandatory.
  3. Applicants will be advised of an admission decision and, if accepted, will be provided with registration information. A deposit is required prior to registration (see the Fees and Other Costs section) and will be applied toward tuition fees.
  4. In cases where interim transcripts are submitted, an admission decision may be made conditional upon completion of academic requirements. Proof of completion of entrance requirements must be submitted by the date stated on the acceptance letter.

Basis for admission decision

Applicants who meet the entrance requirements will be admitted in order of their application date. This date is set when an application, all required documentation, and the application fee have been submitted.

Fees and additional costs

See the Fees and Other Costs section.

Textbooks and supplies cost approximately $1,000–1,500 per year. Textbooks should be considered an investment and become part of a student's business library. Students may be required to purchase one or more computer software packages.

Program duration

Students may take up to seven years to complete the requirements (full-time study to complete the program in one year is not possible). People working full-time should take no more than two courses per semester.


All students should expect to travel between campuses during their program.

Program outline

Core courses

Course Title Credits
MATH 140 Algebra and Functions for Business (see Note) 3
BUS 120 Essentials of Marketing 3
BUS 160/CIS 110 Computerized Business Applications and MIS 3
BUS 203 Organizational Behaviour 3
BUS 221 Professional Selling 3
BUS 323 Introduction to Advertising 3
BUS 328 Retail Management 3
CMNS 125 Communicating Professionally to Academic and Workplace Audiences 3
CMNS 235 Public Speaking 3

Note: Students with MATH 140 or equivalent may take a business or general elective in lieu of MATH 140. Students planning to transfer their credits to the BBA should take MATH 141.

Elective courses

Students must take three BUS electives, two of which must come from the courses below:

Course Title Credits
BUS 143 Introductory Financial Accounting I 3
BUS 201 Human Resource Management 3
BUS 202 Contemporary Management 3
BUS 227 New Business Development 3
BUS 261 Business Law 3

Transfer credit

Recognition of previously completed business courses

Former UFV business students who finished their studies more than 10 years ago and students who completed courses in other programs and/or at other post-secondary institutions prior to starting a UFV business program should contact the School of Business to determine whether any courses/credits can be recognized for or transferred to the desired UFV business program. Applicability of courses and/or transfer credits is determined on an individual student basis.

The following criteria are used:

  • Relevance and suitability of the course to the program as determined by the Business Administration department.
  • Generally, courses taken more than 10 years ago will not be considered applicable; courses taken more recently may not be considered applicable if there has been significant change in the course subject matter since the course was taken.
  • Courses taken at other institutions may not be used to meet the program residency requirements.

Transferring courses to other institutions and associations

Students intending to pursue commerce or business administration studies at another institution are advised to study those institutions’ academic calendars carefully before enrolling in any UFV courses which have a BUS designation. Students should consult an Advisor or at the institution to which they intend to transfer, or refer to the B.C. Transfer Guide at for transfer details.

A number of the School of Business's courses have transferability with the Chartered Professional Accountants of Canada (CPA Canada), allowing students graduating with a BBA Accounting option to meet the prerequisite requirements (PREP) of the CPA program. A number of courses are also recognized by a variety of other professional accrediting associations such as CHRP (Certified Human Resource Professional).

Undergraduate continuance

Students enrolled in undergraduate courses (courses numbered 100 or higher) must maintain an undergraduate Cumulative Grade Point Average (CGPA) of at least 2.00 to remain enrolled in Good Academic Standing at UFV. Students in Good Academic Standing will have no registration limits placed on them. Failure to meet the minimum CGPA requirement will result in restrictions on registration and may eventually lead to academic suspension from undergraduate studies at UFV. Students on Academic Warning or Academic Probation are limited to registering in 10 credits. For further details, see the Academic standing and undergraduate continuance section of the academic calendar. Academic standing is governed by UFV’s Undergraduate Continuance policy (92).

Program re-entry

For re-entry to a School of Business program, GPA will be calculated based on the courses that will be used to fulfill the program requirements only (program GPA). Limitations on the number of courses retaken will apply.


Students must complete at least 25% of the credits required in the certificate at UFV.

Graduation requirements

To be eligible to graduate, students must achieve a minimum GPA of 2.00 (C average) in their final semester as well as cumulatively. Once students have completed the requirements, they may apply to the Office of the Registrar for the certificate.

Course listings

For complete details on courses see the course descriptions section.

Current Students