UFV public relations certificate

Public Relations

Credential Certificate 
Tuition Per course
Duration 1-3 years, Part time

Currently accepting applications

Campus Abbotsford campus
Days & Times

Evenings and Weekends

Program Start Continuous

Program Information

This program introduces students to public relations theory, social media and digital citizenship, image management, public speaking, media relations, writing, message manipulation, and targeted communication. The courses have a hands-on approach to learning and are taught by industry professionals and academic experts. 

Students will complete 150 hours of course work plus a two-week practicum.

Admission Requirements

Currently accepting applications. 

As a candidate for the program, you must submit the following documents:

  1. UFV application form (no application fee required) online
  2. Proof of Grade 12 graduation or equivalent or minimum of 19 years of age before the first day of classes. 
  3. Proof of English 12 with a final grade of C+ or higher.  If you do not have a C+ or higher in English 12, you may write a Composition Placement Test (CPT) at our main campus with a completed score of 48 or higher.

Program Information

The program is divided into courses as listed below.

  • Fundamentals of Public Relations
  • Social Media and Digital Citizenship
  • Storytelling that Matters: Public Speaking
  • Ask and Answer: Skills for Interviews
  • Writing for the Internet
  • Impression Management: Influencing your Public Image
  • Persuasive Messaging
  • Visual Communication
  • Copyright and Legal Issues
  • Building a Media Kit
  • Employment Messaging
  • Marketing 21 Century Style
  • Practicum

Assessment is reflective of classroom participation, assignments, study projects, practicum and examination results. Students must achieve an 85 percent overall grade average and attendance of 90 percent in each course to earn the certificate. 


In order to qualify for the practicum module, students must have successfully completed PR modules 01 – 12 and met the attendance requirements.

Students who qualify for the practicum modules will be assigned a practicum site by UFV Continuing Education that provides our students with meaningful work-like experience and exposure to the field of Public Relations.

Practicum placements reflect the business practices of the practicum host, which includes placement during standard business hours. Transportation to the practicum site is the responsibility of the student and may require travel outside of a student’s community of residence. Students who refuse an assigned practicum site will be required to find their own site and obtain departmental approval prior to the start of their practicum.

Please communicate any barriers that may affect practicum assignment with UFV Continuing Education immediately after registering. 



Current Course Offerings

Copyright and Legal Issues

Examine the copyright and legal considerations affecting the design of a communication plan. Find out about protecting work and explore legal issues surrounding personal information, privacy, open source materials, print materials, images, videos, and social media.

Abbotsford campus
(80171 PR 09 A5A) 5 sessions, Mon, Wed, 6:30–9:30 pm, $275. Starts Nov 7

Persuasive Messaging
Get introduced to persuasive modes of writing and speaking. Explore basic persuasive formats and strategies. Learn about grant, proposal, and advocacy writing. As part of the class, you have the opportunity to produce a simple proposal or fundraising document.

Abbotsford campus
(80336 PR 07 A5B) 5 sessions, Mon, Wed, 6:30–9:30 pm, $275. Starts Nov 23

Public Relations Practicum
Pre-requisite: Successful completion of PR 01 to 12 with a grade of C (68-71%) or better
Participate in a supervised field-based activity to refine, integrate, and apply the knowledge acquired in the Public Relations certificate program.

Off-campus location
(80172 PR 13 A5A) 10 sessions, Mon, Tue, Wed, Thu, Fri, 8:30 am–4:30 pm, $725. Starts Dec 8


updated October 2016


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