Public Relations Specialist

Credential Certificate
Tuition $3200
Duration 4 months
Intakes Registration starts December 2014
Campus UFV Five Corners, Chilliwack
Days & Times Tue & Thu 8:30 am - 3:30 pm
Program Start January 2015

Looking to enter a career that requires social-media savvy? Trying to get ahead in your existing job? Feel that your skills need some updating? If so, then the Public Relations Specialist Certificate is for you!

This program introduces student to public relations theory, social media and digital citizenship, image management, public speaking, media relations, writing, and more. The courses have a hands-on approach to learning and are taught by industry professionals and academic experts. 

Students will complete 150 hours of course work plus a two-week practicum.

Admission Requirements

No application required. Registration starts Dec 2014.

To express interest in this program, please contact the Continuing Studies department at continuingeducation@ufv.ca.

Program Information

Courses
The program is divided into courses as listed below.

  • Fundamentals of Public Relations
  • Social Media and Digital Citizenship
  • Storytelling that Matters: Public Speaking
  • Ask and Answer: Skills for Interviews
  • Writing for the Internet
  • Impression Management: Influencing your Public Image
  • Persuasive Messaging
  • Visual Communication
  • Copyright and Legal Issues
  • Building a Media Kit
  • Employment Messaging
  • Marketing 21 Century Style
  • Practicum

Evaluation
You will receive a grade mark for each course in the program on classroom participation, assignments, study projects, practicum and examination results. You must achieve an 85 percent overall grade average and attendance of 90 percent in each course to earn the certificate. The grading procedure for this program is based on UFV’s Applied Business Technology grading system policy. Letter grades are awarded; students, if they choose, can order and pay for official transcripts upon completion of the entire program.

Practicum
There is a two week practicum component that must be taken immediately following the theory modules. You must successfully complete the theory components before you can be assigned a practicum placement. You will be responsible for your own transportation to your practicum site.

Instructor
Who knows more about Public Relations duties than those who are currently working in the industry? Not only do our instructors have high academic qualifications, but they are also current, successful practitioners of the ideas they will be sharing with you. They are committed instructors who are passionate about communicating their knowledge and cultivating enthusiasm in their students.

Contact

DeAnna Noftle
Program Coordinator
604-504-7441, local 2416 or 1-888-504-7441, local 2416
deanna.noftle@uvf.ca

In addition to a selection of Continuing Education courses and certificate programs, UFV offers master’s, bachelor’s, and associate degree programs as well as diplomas, trades certification, and other specialty certificate programs. For more information about programs at UFV please visit our homepage at ufv.ca. You may then be interested in contacting Student Services at 1-888-504-7441 to arrange a tour, attend a Becoming a Student info session, connect with an educational advisor, or arrange for career counseling.

updated July 14, 2014

 
UFV Continuing Education Brochure Fall 2014

General Information:
604-851-6324
continuingeducation@ufv.ca

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