November 15, 2002
Contact: Bob Warick,
Phone 604-864-4611
Fax: 604-859-6653
E-mail: warick@ucfv.bc.ca
Christmas redesigned by UCFV
graphics students
Looking
for something a little offbeat to send to friends and family this Christmas?
Instead of picking up a generic pack of Santa scenes, check out the baker’s
dozen of Christmas cards dreamed up by University College of the Fraser Valley
Graphic Design students.
“The
students have visited many different trades within their industry in order to
produce this project,” says instructor Mimmo Carbone. “Walking it through
these environments ensures that it becomes market ready. It also boosts student
confidence as they gain exposure to procedures and environments that will help
them become industry ready.”
The
cards are an opportunity for each student to display their own unique and
individual talents. This is important for design students, as their field is
highly visual, and the boxed sets will be distributed, not only to the general
public, but also to potential employers.
The
motivation behind this project is the student grad show to be held at the end of
their final year. This is a well-organized one-week gallery showing. The opening
night is a catered formal event, with key people in the industry as invited
guests. The students are responsible for all the costs, so this fundraiser is
very important.
The
class also initiated a marketing strategy to sell this gift package. This
included the creation of posters, ads, press releases, and contacting retailers.
“We
couldn't have pulled off this project without the cooperation of local
businesses and trade shops,” says student Dean Tjepkema. “These include
Coast Paper, which is generously providing the paper for printing the project;
Fraser Valley Custom Printers, which has agreed to provide pre-press instruction
and final offset printing of the cards; Arkwel Industries, which is providing
the die cutting of the 3D package; West Pro Graphics, which is our supplier of
the embossing dies; Q Graphics, which is doing the actual embossing; and lastly
Innova Envelopes, which is taking care of our envelope needs.”
The
class is doing a limited run of 500 sets, which should be available by
mid-November. There is also the possibility of doing a special run for a
particular card if there is such a request.
The
costs are $14.95 per box with a student rate of $9.95. They are available at the
UCFV Bookstore, and other retail outlets.
To
place an order, or for more detailed information, contact the Graphic Design
office at 604-854-4543.
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