Continuing Education

UFV/Continuing Education/Courses/NEW — Digital Marketing microcredential

NEW — Digital Marketing microcredential

Give yourself the gift of learning in 2021 with condensed four-week digital marketing microcredential courses to help you stay competitive in an unpredictable job market.

This program will help you acquire in-demand skills to design digital products and services for today’s dynamic world. Each course will provide you with a base knowledge of digital marketing skills and practices.

The fully online synchronous and asynchronous blended learning model (with evening classes) will allow you to learn flexibly and connect with a community of like-minded professionals.

 

How does the Digital Marketing microcredential program work?

 

 

Curate a list of microcourses that best meet your career goals. Earn a badge for the completion of a single microcourse, take all nine to earn a Digital Marketing microcredential, or complete a series of three to earn university credits.*

 

For each course, participate in a 2-hour synchronous session once a week and complete 3 hours of additional work on your own time each week.

 

*Microcourse badges can be combined in groups of three to obtain the following university credits:

Graphic Design general first-year elective
3 credits

Communications general first-year elective
3 credits

IDS 100 - Interdisciplinary Studies I
3 credits

  • Any other combination of three microcourses
  •  

 

Register early to save your spot


There are a limited number of seats available at a reduced rate of only $50 per course for the winter/spring semester. Call the Office of the Registrar at 1-888-823-8734 to register.


Once registration for a course is full, you can request to be added to a waitlist. You will be contacted if a seat becomes available.


For information about future course offerings, sign-up to receive updates. Questions? Contact us at continuingeducation@ufv.ca.

  

Web Writing Fundamentals

Cost: $50

Learn to write clear, concise, and meaningful web copy that achieves your communication goals and meets the needs of the audience. In this course, you will explore how to analyze an audience and anticipate their communication needs, use plain language, and adapt your writing for different purposes.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Jan 18-Feb 8 | 20214, 4 sessions, Mon, 7-8:45 pm (15 hours)

This course is full — Call 1-888-823-8734 to be put on a waitlist or sign-up to receive updates about future course offerings.

Adobe InDesign

Cost: $50
Prerequisite: This course requires students to have a computer capable of running Adobe Creative Suite. Minimum computer requirements to support Adobe Creative Suite are: 64-bit Intel or AMD CPU; 2.0GHz, Windows 10 (Version 1809 or later) or Mac 10.13.6 or later, 8GB RAM, nVidia GTX 1050 or equivalent, 1920x1080 resolution monitor, and a stable high-speed internet connection.

Start your journey to designing professional-level documents for print and screen using the industry-standard layout program from Adobe. This course introduces you to Adobe InDesign CC, the leading software used by designers to create all forms of media from stationery packages and printed brochures to online presentations, magazines and book publications.

Gain practical skills and knowledge of setting up files for real-life print projects and digital media by developing a simple company flyer, a print brochure and a newsletter. You’ll learn essential typographic terminology, colour theory and how to apply graphic design principles for effective layout.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Jan 19-Feb 9 | 20215, 4 sessions, Tue, 7-9 pm (20 hours)

This course is full — Call 1-888-823-8734 to be put on a waitlist or sign-up to receive updates about future course offerings.

Team Tools

Cost: $50

Connect with your teams using digital tools that engage and empower. From MS Teams and MS Outlook to Slack and Asana, find out how these platforms streamline tasks, enhance communication and create efficiency. Collaborate using videoconferencing at its best with Zoom, Google Meet and GoToMeeting. Love your virtual space, embrace your people, and boost your productivity.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Jan 20-Feb 10 | 20216, 4 sessions, Wed, 7-9 pm (15 hours)

Phone 1-888-823-8734 to register
Social Media Content Writing

Cost: $50

Learn to write compelling posts for social media. In this course, you will examine the different social media platforms to determine their advantages and disadvantages. You will learn to write concise and engaging posts using the conventions common to the most popular social media applications, and you will adapt material to write the text for a mini-social media campaign.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Feb 16-Mar 8 | 20217, 4 sessions, Mon, 7-8:45 pm (15 hours) *first class will be asynchronous due to Feb 15 statutory holiday

This course is full — Call 1-888-823-8734 to be put on a waitlist or sign-up to receive updates about future course offerings.

Adobe Photoshop

Cost: $50
Prerequisite: This course requires students to have a computer capable of running Adobe Creative Suite. Minimum computer requirements to support Adobe Creative Suite are: 64-bit Intel or AMD CPU; 2.0GHz, Windows 10 (Version 1809 or later) or Mac 10.13.6 or later, 8GB RAM, nVidia GTX 1050 or equivalent, 1920x1080 resolution monitor, and a stable high-speed internet connection.

Master the world's most popular professional digital-imaging program used in the creative industry. In this course, you'll learn all the tricks of the trade to create modern, edgy photographic looks with Photoshop. Develop skills like basic image manipulation and portrait retouching, learn tools such as effects, channels and filters, blend using masks, and create sophisticated multi-layered images.

A great course for anyone wanting to broaden their creative skills and get exposed to graphic design, advertising, or marketing.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Feb 18-Mar 13 | 20218, 4 sessions, Thu, 7-9 pm (20 hours)

This course is full — Call 1-888-823-8734 to be put on a waitlist or sign-up to receive updates about future course offerings.

Measuring the Impact of Your Social Media

Cost: $50

Explore proven marketing skills for today's market. In this course, you will examine viral, social, and authentic marketing strategies. Learn how to engage with current and potential customers using a variety of channels and platforms.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Feb 17-Mar 10 | 20219, 4 sessions, Wed, 7-9 pm (15 hours)

This course is full — Call 1-888-823-8734 to be put on a waitlist or sign-up to receive updates about future course offerings.

Content Promotion

Cost: $50

Learn the best strategies for promoting content via social media and other avenues. In this course, you will learn how to promote your content through planning and scheduling a social media campaign. You will become familiar with the tools required to plan content promotion effectively and efficiently.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Mar 17-Apr 7 | 20220, 4 sessions, Wed, 7-9 pm (15 hours)

This course is full — Call 1-888-823-8734 to be put on a waitlist or sign-up to receive updates about future course offerings.

Building a Website in WordPress

Cost: $50
Prerequisite: This course requires students to have a computer capable of running Adobe Creative Suite. Minimum computer requirements to support Adobe Creative Suite are: 64-bit Intel or AMD CPU; 2.0GHz, Windows 10 (Version 1809 or later) or Mac 10.13.6 or later, 8GB RAM, nVidia GTX 1050 or equivalent, 1920x1080 resolution monitor, and a stable high-speed internet connection.

Learn how to build a responsive WordPress site that looks great on all devices without any code. In this course you will learn:

  • how to navigate around the WordPress dashboard
  • what everything does and how to use it
  • how to create pages and posts, and understand the difference between the two
  • to understand plugins/themes and how to find and install them

No prior WordPress knowledge is required as everything will be covered in the class. This course is perfect for anyone who wants to learn how to build and launch their own small-scale website or blog.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Mar 18-Apr 8 | 20221, 4 sessions, Thu, 7-9 pm (20 hours)

This course is full — Call 1-888-823-8734 to be put on a waitlist or sign-up to receive updates about future course offerings.

Digital Communication

Cost: $50

Learn to communicate in virtual team settings communicate across boundaries, time zones, technologies, cultures, disciplines, and professional contexts. In this course, you will explore best practices for video conferencing for different purposes, including meetings, presentations, and workshops. We will also assess and use a variety of current videoconferencing platforms.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Mar 15-Apr 6 | 20222, 4 sessions, Mon, 7-8:45 pm (15 hours) *last class will be asynchronous due to Apr 5 statutory holiday

Phone 1-888-823-8734 to register

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