Building community through awareness, experiences, and relationships
UFV’s Vice-President, Community Engagement (VPCE) portfolio includes five dynamic teams: Alumni Engagement, Communications, Community Programming & Experience, Marketing & Brand Experience, and Relationship & Fund Development.
VPCE mission
Together, we build awareness and co-create experiences and mutually beneficial relationships to foster understanding, engagement, partnership, advocacy, and funding opportunities to support UFV's success.
Principled community engagement
In pursuing our mission, we are deeply committed to principled community engagement grounded in UFV’s vision and values. The VPCE portfolio is committed to principal decision making, evaluation and reporting through the PAIR framework: Partnership, Agency, Inclusion, and Recognition. PAIR provides both guidelines and a reflective tool to help us create and sustain community partnerships that are reciprocal, ethical, and mutually beneficial.
Through PAIR, we consider how a partnership is developed, how collaboration and shared leadership are supported, who is included, and how contributions are recognized. The PAIR framework also supports critical reflection by helping us assess how well a project aligns with UFV’s goals and values. Rather than functioning as a pass/fail checklist, it encourages meaningful dialogue about impact, accountability, and shared benefit.
It is our privilege as the VPCE portfolio to co-create programs and events that enrich our communities, contribute to decolonization and reconciliation, expand community access to UFV’s programs, and celebrate the powerful impact of our university and graduates on the world around us.
VPCE strategic priorities
VPCE’s strategic priorities support UFV’s mission and strategic plan (link).
We work to:
- Enhance UFV’s brand identity and image throughout the Fraser Valley.
- Attract prospective students and support student retention in accordance with UFV’s strategic enrolment goals.
- Foster donor relationships and partnerships to increase giving to UFV aligned with UFV goals and priorities.
- Partner with the UFV Alumni Association to engage every alumni through their time, talent or treasure.
- Support our people, culture, and work environment.
- Streamline operations; promote and use best practices.