Media Arts

Media Arts


Bachelor's degree

4 years

Applied Interactive Media, Digital Art, Interactive Media Leadership, Media and Performance, Screen Studies

How to apply

Start date:
January, September 

Abbotsford campus, Mission campus



  • Co-op semester(s) provide paid work experience in your field of study
  • Two fourth-year project courses working with community organizations provide opportunities to build your portfolio
  • Program eligible for financial aid


UFV's Bachelor of Media Arts prepares you for creative production in digital and interactive media, one of the fastest growing industries in B.C. today.

The program is designed to equip you with computing and digital design skills, as well as the skills to work in creative teams. In addition to learning the traditional techniques and strategies of the creative disciplines, you also develop the ability to master new software and technologies independently. The ability to learn on your own is key in a fast-paced industry where emerging jobs may not yet have occupational titles.

The program emphasizes the need for practical experience. As part of your degree, you get to complete a professional practices course to know how to identify and market your skills in an industry where teamwork and creativity are at a premium. In your last year, your studies culminate in two large project courses where you put your skills to work for a community organization, under the supervision of a faculty member.

You can also opt to build your on-the-job skills by completing paid work placements through the Co-operative Education program in a regional, national, or global firm.

Within the degree, you have the flexibility to focus on your personal interests and career goals by selecting from one of five Media Arts concentrations:

  1. Applied Interactive Media
  2. Digital Art
  3. Interactive Media Leadership
  4. Media and Performance
  5. Screen Studies

Program outline

There are three sets of requirements to note:

  1. Program requirements
  2. Core requirements
  3. Concentration requirements

Program requirements

  1. 120 university-level credits (100-level and above), of which:
    • At least 30 must be completed at UFV
    • At least 45 must be at the 300- and/or 400-level, with at least 24 of these completed at UFV
  2. Completion of core requirements
  3. Completion of one concentration, with at least 50% of the upper-level requirements completed at UFV
  4. Completion of elective credits to achieve 120 credits for the degree
  5. Completion of all degree requirements within seven years of admission

Core requirements

Core Requirements: 48 credits

Lower-level requirements



Media Arts

MEDA 100: Introduction to Media Arts


MEDA 222: Design Ethos for Creative Practitioners



MEDA 260: Exploring Creativity



Core Knowledge

MACS 130: Mass Communication in Canada


Writing Foundation

One of:

CMNS 125: Professional Communications for Academic and Workplace Audiences
ENGL 105: Academic Writing


Written or Oral Presentation

One of:

CMNS 175: Writing for the Internet
CMNS 235: Public Speaking
THEA 111: Acting Skills for Work and Life
THEA 250: Introduction to Storytelling in Indigenous, Theatrical, and Global Communities


Historical and/or Theoretical Context

One of:

AH 100: History of Art and Culture in a Global Context
AH 101: Visual Culture in the West to 1400
AH 102: Visual Culture in the West from 1400 to Present
FILM 110: Introduction to Cinema
FILM 120: World Cinema
GD 102: History of Graphic Design
IPK 277: Indigenous Art: Stories and Protocols
MACS 210: History of Communication
THEA 203/ENGL 233: History of Theatre and Drama: Antiquity to 1642
THEA 204/ENGL 234: History of Theatre and Drama: 1642 to 1914


Digital Technologies

One of:

CIS 145: Web Publishing
GD 157: Digital Design Media I
VA 160: Introduction to Video Production
VA 180: Digital Photography I
VA 271: New Media I: Introduction to Electronic Media


Total lower-level core requirements




Upper-level requirements



Media Arts

MEDA 350: Critical Studies in Digital Media in Canada


MEDA 360: Professional Practices for Creative Industries


MEDA 401: Media Arts Integrated Project I


MEDA 402: Media Arts Integrated Project II


Core Knowledge

MACS 369: Media Law and Ethics


One of:

MACS 334: Cultural Policy
MACS 460: Issues in the Information Society


Total upper-level core requirements



Note: Some of the listed courses above have prerequisites. Please take this into account when planning your electives.

Note: Students may not use a Bachelor of Media Arts core requirement to meet a concentration requirement. In the case of overlap, students must make an alternative course choice to meet their core requirements.

Concentration requirement

You must complete one of the following five Media Arts concentrations as part of your degree:

  1. Applied Interactive Media
  2. Digital Art
  3. Interactive Media Leadership
  4. Media and Performance
  5. Screen Studies

When you reach 60 credits, you must declare your concentration formally to your educational advisor in order to register for classes.


According to Creative BC, British Columbia is home to one of the world’s largest and most advanced interactive and digital entertainment cluster. It is also becoming known in Canada as a hub for virtual reality content creation. In fact, the interactive and digital media sector is one of the fastest growing industries in B.C. at a rate of 11% per year. The industry features average salaries of $84K and $2.3 billion in sales.

The main challenge of the industry is to attract and retain skilled talent. As a result, many opportunities exists for young content creators and creative entrepreneurs, either working as freelancers, or for a company or clients.

Employment opportunities exist for programmers, UX, web, and graphic designers, illustrators, writers, multimedia and special effects artists, project and production managers, video producers, performers, marketers, and animation and video game designers.

Because a wide range of companies need the services of talented content providers, media arts grads can choose the type of company that has the most appeal, whether it is a start-up, an  agency, a non-profit, or a multinational. 


Entrance to this program is competitive, and based on a combination of grades, prior academic experience, prior workplace experience, and a portfolio.

Students entering this program must meet one of the entrance options outlined below and must also submit a portfolio. The content and nature of the portfolio will be outlined in guidelines provided after application and may be discussed with the BMA Advisor.

All applicants must satisfy the English language proficiency requirement. For details on how this requirement may be met, see English language proficiency requirement.

Option 1: High school (for students with high school graduation only)

BC Applicants:

  1. BC secondary school graduation or equivalent.
  2. A minimum of a C+ in English 12 or equivalent (see Note) and a minimum of a B average in two additional Approved Grade 12 courses.
  3. Portfolio review.

Note: English 12 equivalent courses include English 12 First Peoples, English Literature 12, AP English, and IB English A (standard level or higher level), and UFV ENGL 091.

Out-of-province applicants:

Students will be considered on the basis of courses equivalent to Approved BC Grade 12 courses. See the Admissions section of the calendar for more information on equivalents to BC secondary school graduation.

Out-of-country applicants:

Students who have BC secondary school graduation equivalency, meet the prerequisite for ENGL 105 or CMNS 125, and have completed an equivalent average of B (equated to the UFV grading system) in two academic Grade 12 courses will be admissible.

Alternatives to high school graduation:

If you have completed the International Baccalaureate diploma program, the BC Graduation diploma (BC Adult Dogwood), or the General Educational Development (GED) certificate, you may be considered to have the equivalent of BC secondary school graduation for admission purposes.

Option 2: University entrance (for students who have attended some post-secondary school)

  1. Prerequisite for ENGL 105 or CMNS 125.
  2. Portfolio review.
  3. One of the following alternatives:

    • Completion of a minimum of 15 credits in courses numbered at the 100 level and above, with a cumulative GPA of 2.33 on all credits attempted.
    • Completion of a two-year post-secondary credential, such as a Diploma or Associate of Arts, in Arts, Liberal Arts, Graphic and Digital Design, Visual Arts, Theatre,  or Computer Information Systems with a minimum cumulative GPA of 2.0 (equated to the UFV grading scheme) on all courses taken.
    • Completion of a postsecondary career or technical diploma (minimum of two years postsecondary credit) from a recognized Canadian or international postsecondary institution, with a minimum cumulative GPA of 2.0 (equated to the UFV grading scheme), calculated on all courses taken.
    • Completion of a three- or four-year Bachelor's degree from a recognized Canadian or international institution, with a minimum GPA of 2.0 (equated to the UFV grading scheme). Students who have completed a previous degree are governed by UFV's Subsequent and Concurrent Bachelor Degree policy (98).

Option 3: Experience and Literacy

Mature students (25 years and older) may be admitted to the degree program if they can demonstrate that they have related experience in the field, can read and write at an appropriate level, and can meet the entrance requirements relating to writing within one year of admission. The coordinator of the program, in conjunction with an academic advisor, will assess whether the entrance requirements relating to writing have been satisfied. To apply for admission under Option 3, consult with an academic advisor. A portfolio review will be required.

Basis for Admission Decision

Entrance to this program is competitive, and based on a combination of grades, prior academic experience, prior workplace experience, and a portfolio.

Students entering this program must meet one of the entrance options outlined above and must also submit a portfolio. The content and nature of the portfolio will be outlined in guidelines provided after application, and may be discussed with the educational advisor.

Students with complete credentials at the diploma level or better (Associate Degrees, Diplomas, Major or minors) from UFV in Graphic and Digital Design, Communications, MACS, Visual Arts, English, Computing Information Systems, or Theatre will have priority entry to this program from 2018 to 2021. Students with credentials requiring 60 credits or more from other institutions will be admitted next. Students meeting the minimum entrance requirements above will be admitted next, in an order determined by an assessment of their portfolios and their grades.

Effective 2022, students will be admitted based on prior academic success, workplace experience, and portfolio assessment only.


This program is open to international students


Students who do not meet the entrance requirements can upgrade in order to meet prerequisites for university classes.

Make an appointment with a Upgrading and University Preparation advisor to discuss your upgrading needs.


Upon successful completion of the Bachelor of Media Arts, you will:

  1. Develop work that engages interdisciplinary creative practices
  2. Use digital technologies to create work that integrates existing and new forms of knowledge, practice, and production
  3. Situate digital media within historical and theoretical contexts
  4. Identify the drivers of change in the digital media industry
  5. Evaluate their role as content creators, and analyze the social impact of their work
  6. Employ the basic skills required to run a small or self-employed business in this sector, including skills in project management, labour management, client relations, marketing and financial planning
  7. Pitch ideas to funders using oral or written presentations
  8. Apply knowledge of media law to discern legal issues, protect their own intellectual property, and respect the intellectual property of others
  9. Make ethical choices within the framework of digital media collaboration and information sharing.
  10. Contribute constructively as part of a creative team
  11. Develop networks with other content creators to initiate and develop future projects
  12. Communicate with a high level of proficiency using digital media
  13. Demonstrate adaptability in learning and using digital media technology


Phone: 604-864-4674
Toll free: 1-888-504-7441, ext. 4674
Book an appointment with an advisor

Information for:


Contact Us