Features:

• Capstone project-based courses provide opportunities to work with community organizations and build portfolios
• State-of-the-art facilities include Mac and PC computer labs, a motion capture studio, and VR equipment
• Program eligible for financial aid

The Bachelor of Media Arts prepares students for the changing demands of digital media industries by training technically skilled, creative, and collaborative artists, with an awareness of the history and ethical demands of the digital media field.

Students gain professional communication, creative problem solving, and project management skills while learning industry-standard software and technologies. The program also offers the flexibility to explore different areas within media arts and the opportunity to generalize or specialize as students progress through their studies.

Concentrations allow students to specialize based on their chosen career paths and creative passions.

Choose a concentration

Students must complete one of the following concentrations as part of their degree:

Digital Entertainment Arts

Integrating traditional art and design fundamentals with digital media technologies, this concentration is designed for students interested in concept art, motion design, animation, visual effects, interactive media, and games. At UFV, students learn Unreal Engine 5, one of the world’s leading real-time 3D creation tools, developed by Epic Games. Classes are taught by Unreal Authorized Instructors through hands-on, project-based learning that focuses on creativity, production workflows, and real-world applications.

Digital Performance

Investigating the intersection of live performance and virtual embodied experience, students focus on digital scenography, acting for digital media industries, or creating for immersive experiences, interactive performances, and mixed reality. 

Film

Applied instruction in all areas of film production combined with the study of film as a global media form. Students gain industry-standard technical, creative, and professional skills and will situate their creative practice historically and theoretically.

Interactive Media 

Students design and produce engaging interactive experiences utilizing various digital media platforms such as mobile applications, games, online experiences, and mixed reality.

View the program outline in the UFV Academic Calendar

Academic advising and concentration selection

Students admitted to the degree should seek advice from the Academic Advisor for Fine Arts, Design, and Media. Students should select courses based on their planned concentration beginning in their first year, and must make a formal declaration of their concentration to the Academic Advisor after completing 15 credits of lower-level core requirements and prior to the completion of 60 credits towards the degree.

Exceptions may be made in special circumstances by the Academic Advisor and/or the Director of the School of Creative Arts.

Bachelor of Media Arts sample course of study

Download the Bachelor of Media Arts sample course of study document.

Go to  entrance requirements for the Bachelor of Arts degree in Media Arts program in the UFV Academic Calendar.

This program is open for international students.

• Learn how to apply as an international student

• Go to all programs open to international students

Students who do not meet the entrance requirements may complete upgrading to meet prerequisites for university-level courses. 

Prospective students should contact the Future Students office to learn more about upgrading options. 

Current or returning students should connect with the appropriate advising area based on the level of upgrading required:  

• University-level upgrading (100 level and above): Qualifying Studies Advisor 

• High school equivalent courses (below 100 level): Upgrading Advisor

Upon successful completion of the BMA, students will be able to:

1. Situate digital media in historical, cultural, social, and theoretical context.
2. Develop skills in two or more distinct creative fields.
3. Apply professional communication practices in written, oral, and visual forms.
4. Create compelling narratives and stories using digital media.
5. Develop collaborative creative team skills.
6. Develop self-directed ideation, problem solving, and project management skills.
7. Produce creative work using digital media technologies (e.g. films, animation, documentaries, websites, games, interactive learning modules).
8. Apply ethical principles in information sharing, intellectual property, and media law.
9. Perform in creative and managerial roles to professional standards.