Brand tools & templates
Ready to create something? UFV employees can access approved logos, templates, stationery, backgrounds, and other ready-to-use brand resources in the Brand Toolkit.
UFV Brand
Íyáqáwtxw:
a house of transformation
The UFV Brand Experience
This is your place. A space to challenge ideas, push boundaries, and step outside your comfort zone.
Here, learning goes beyond lectures and textbooks.
It’s about transformation. It’s about the moments that shape you — the risks you take, the connections you make, the discoveries that change everything.
A comfortable place to be uncomfortable.
Spirited
Resourceful
Inquisitive
Empowering
Need brand support?
Need help with applying UFV's new brand to your project, campaign, or event? Please submit a marketing project request and our team will be in touch.
Íyáqáwtxw is UFV’s coat of arms, gifted to the university by then-Chancellor Shóyshqwelwhet Gwen Point in 2017.
In Halq’eméylem, the language of the Stó:lō peoples, íyáqáwtxw means “house of transformation.” It reflects the belief that university should be a place to learn, grow, and change in ways that matter.
Íyáqáwtxw holds an important place in UFV’s identity and our relationship with the lands and peoples of Stó:lō Téméxw. As our brand evolves, we honour this legacy and the idea of transformation it carries with us into the future.