The Communications and Marketing and Brand Experience teams work collaboratively with the Community Programming and Experience team and other units within Community Engagement to enhance UFV's reputation, attract prospective students, and foster community engagement in the domestic market. We promote and protect the UFV brand.
Marketing
Marketing and Brand Experience (M&BE) at UFV supports the university’s strategic goals by improving how people experience UFV — online, in the community, and across the student lifecycle. Our work spans prospective student journeys, institutional storytelling, and partner support, ensuring UFV shows up in ways that are clear, welcoming, consistent, and aligned with our values.
We work closely with partners across the university to support recruitment, community engagement, events, initiatives, and reputation-building efforts. As stewards of UFV’s brand, digital platforms, and institutional social media presence, we help amplify the work of faculties, departments, and VPCE partners through paid outreach, digital engagement, and coordinated storytelling that reaches audiences beyond campus.
Our multidisciplinary team includes developers, content strategists, designers, web specialists, and project managers who collaborate to deliver cohesive, audience-centred experiences. Whether supporting a campaign, modernizing a website, or promoting community-led initiatives, we see ourselves as an extension of our partners’ teams.
To get the answer to a general question, please get in touch with our Marketing Strategists.
To get a marketing project started, please submit the marketing project request form.
If your project is website-focused, please use the web project intake request form.
Get templates for posters, presentations, stationery, and more to leverage the credibility and recognition of the UFV brand.
Communications
The communications team is responsible for media and public relations, social media, publications, internal communications, issues management, and crisis communication.
Tell your story and reach UFV audiences via our website, events calendar, email and blogs.