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School of Creative Arts

Media and Communication Studies — Bachelor of Fine Arts


Bachelor's degree

4 years

minor, extended minor

How to apply

Start date:
January, September 

Abbotsford campus



  • Co-op semester(s) provide paid work experience in your field of study
  • Program eligible for financial aid


UFV offers a minor and extended minor in Media and Communication Studies as part of the Bachelor of Fine Arts degree.

Learn about the complex relationships between media, communication, and society, and gain insight into a variety of topics such as the history of communication, advertising, music, journalism, digital design, and artistic expression.

In your first and second year, you are introduced into communication theory and discuss the role media plays in the lives of Canadians. You also become familiar in social research methodology, and examine topics ranging from public relations and advertising to journalism in Canada.

In your third and fourth year, you are exposed to issues relating to the design and distribution of online media, and investigate theories of aesthetics, identity, and subcultures in areas such as art, film, music, and photography.

By the end of the program, you are able to critically analyze contemporary artistic expression and cultural representations and have gained a deep understanding of how people engage with media, adding a new set of skills to complement your creative practice.

Additional Opportunities

Volunteer with CIVL, UFV's campus radio station. Help with various community music events, develop and edit radio promotions, or even host your own show to be broadcasted across the Fraser Valley! Check out the CIVL studio in the SUB (S2109) or sign up for CIVL volunteer opportunities online.

Become a volunteer or paid contributor for the Cascade, UFV's campus newspaper. Visit the Cascade website or drop by their office in the SUB.

Gain a competitive edge after graduation and apply your classroom learning through co-op job placements. Co-op jobs help you develop the skills to build a résumé, expand your professional network, and earn money. You can work in a four-, eight-, or twelve-month work term, full-time or part-time, and can declare co-op as an option on your transcript. Attend a co-op info session or drop in at the Career Centre located in the SUB, room S3123.


In a global knowledge economy, skilled communicators are in hot demand. A BFA with a minor or extended minor in Media and Communication Studies can help you find work with design or marketing agencies, copywriting firms, publishers, community organizations, and production companies. You may also work in gaming, web design, interactive media, creative writing, film production, or public relations. Or you may opt to pursue graduate studies.

There are no shortage of opportunities: Creative BC reports that the motion pictures and video industry is booming, with annual revenues for film, TV, and digital media adding up to $3.4 billion. As for the interactive and digital media sector, it is one of the fastest growing in B.C., at a rate of 11% per year. The industry features average salaries of $84K and $2.3 billion in sales.

WorkBC also lists advertising, marketing, and public relations jobs as top opportunity occupations. With median salaries of $30.77 an hour — going up to $33.65 an hour for managers — 6,900 openings are expected in B.C. from now to 2025.


The entrance requirements for the Bachelor of Fine Arts degree will apply to the Media and Communication Studies program.

View entrance requirements in the UFV Academic Calendar.


This program is open to international students


Students who do not meet the entrance requirements can upgrade in order to meet prerequisites for university classes.

Make an appointment with an Upgrading and University Preparation advisor to discuss your upgrading needs.


Phone: 604-864-4674
Toll free: 1-888-504-7441, ext. 4674
See an advisor