Social, Cultural, & Media Studies

Make your mark in a media-driven world

Make your mark in a media-driven world

With the growth of digital media, opportunities abound in every industry for media and communication specialists with a flair for a good story.

UFV offers a minor and extended minor in Media and Communication Studies as part of a Bachelor of Arts. Combining a minor or extended minor in Media and Communication Studies with a major in English, Visual Arts, Political Science, Sociology, or Peace and Conflict Studies can hold the key to launching a career in publishing, advertising, broadcasting, marketing, or corporate communications.

Start your studies by examining the evolution of mass media, advertising, and social media channels and how they contribute to the flow of information in our everyday lives. Learn how society — and your own life — change in response to innovations in technology and communications. Hone your ability to weigh the value of the media you consume daily.

In upper level classes, grow your writing, research, and communications skills with advanced practical courses on topics such as research methods, crisis communication, public relations, proposal writing, and more.

To gain real-world experience, try your hand at broadcasting right on campus by volunteering with CIVL radio, UFV’s student radio station. Or get yourself published by becoming a contributor to the Cascade, UFV’s student newspaper. You can also take advantage of optional paid work placements with the UFV Co-operative Education program or an unpaid practicum to graduate with real work experience, a network of contacts, and references for other employment or graduate school.

Career outlook for media and communication

In a global knowledge economy, skilled communicators are in hot demand. Areas of work include television and radio, film and video, digital media, computer games, journalism, writing and publishing, public relations, advertising, and marketing.

There are no shortage of opportunities: Creative BC reports that the motion pictures and video industry is booming, with annual revenues for film, TV, and digital media adding up to $3 billion. As for the interactive and digital media sector, it is one of the fastest growing in B.C., at a rate of 11% per year. The industry features average salaries of $84K and $2.3 billion in sales.

Work BC also lists advertising, marketing and public relations jobs as top opportunity occupations. With median salaries of $30.77 — going up to $33.65 for managers — 6,900 openings are expected in B.C. from now to 2025.