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Media literacy is an essential skill for employment and citizenship in Canada. This is why UFV offers a three-course, nine-credit Media Literacy associate certificate to teach you to ask the right questions about the media you consume.
View the Media Literacy associate certificate's program outline in the UFV Academic Calendar
Get involved with other students by joining the Media and Communications Student Association.
Once upon a time, reading, writing, and arithmetic were the basic skills necessary for most jobs. But now, media literacy has become the new literacy.
With the growth of digital technologies, more people than ever are required to create and share media as part of their job. Media and communications skills are becoming essential for an increasingly wide-range of roles in human resources, sales, customer service, hospitality, education, business, marketing, and more.
Showcasing a Media Literacy associate certificate on your résumé can help you stand out if you apply for a job that requires the ability to critically assess content for use in traditional or digital media. Completing a Media Literacy associate certificate can also be an excellent professional development opportunity if you are a teacher or instructor.
View Media Literacy associate certificate's entrance requirements in the UFV Academic Calendar