Minor, Extended minor
As the manner in which the world gets its information is evolving, it becomes more important than ever to pay attention to how the media affect society. UFV’s Media and Communication Studies (MACS) program examines the diffusion of information, current technological changes, the methods we use to communicate, and the media’s role in our everyday lives.
Choose from a minor or extended minor in Media and Communications to explore how your life and society continue to change in response to innovations in technology and communications. Discuss how the different types of media serve the public and how they continue to evolve. Explore how advertising and other commercial messages affect you, how Canadians fit into the global village, and what literacy in this new environment means.
In your first and second year, you build a foundation of knowledge in mass communications, communications theory, journalism, and social research. You examine how media industries are changing and how society adapts to communications innovations.
In your third and fourth year, you narrow your focus by choosing from a selection of upper-level courses including media law and ethics, crisis communication, and digital publication design. You also explore television and social values through an examination of The Simpsons TV series.
View program outline in the UFV Academic Calendar
Start your professional network, organize student events, and meet like-minded peers by getting involved with the Media and Communications Student Association.
In a global knowledge economy, skilled communicators are in hot demand. Areas of work include television and radio, film and video, digital media, computer games, journalism, writing and publishing, public relations, advertising, and marketing.
There are no shortage of opportunities: Creative BC reports that the motion pictures and video industry is booming, with annual revenues for film, TV, and digital media adding up to $3 billion. As for the interactive and digital media sector, it is one of the fastest growing in B.C., at a rate of 11% per year. The industry features average salaries of $84K and $2.3 billion in sales.
Work BC also lists advertising, marketing and public relations jobs as top opportunity occupations. With median salaries of $30.77 — going up to $33.65 for managers — 6,900 openings are expected in B.C. from now to 2025.
Students who do not meet the entrance requirements can upgrade in order to meet prerequisites for university classes.
Make an appointment with a Upgrading and University Preparation advisor to discuss your upgrading needs.
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