Public Relations

(PR01) Fundamentals of Public Relations

Cost: $308.00

Explore traditional PR strategies and the ways professionals are adapting to the new digital social landscape. This course introduces basic principles of creating and promoting persuasive messages.

Offered in upcoming Fall semester | Dates to be announced

(PR02) Social Media & Digital Citizenship

Cost: $308.00

Explore techniques to use and manage social media effectively and ethically.  This course introduces public relations ethics, digital media literacy, and social media policy planning. It prepares social media users and managers to practice communication strategies in a responsible manner.

(PR03) Public Speaking

Cost: $308.00

Engage any audience with rich content, specific messages, and effective speaking strategies. This course introduces the principles and practice of public speaking through active learning and practice.

Offered in upcoming Fall semester | Dates to be announced

(PR04) Skills for Interviews

Cost: $308.00

Learn how to conduct as well as manage interviews in public relations practices. Within a variety of interview genres, practice the art of developing questions, initiating an interview, answering questions, and closing an interview.

(PR05) Writing for the Internet

Cost: $308.00

Learn to write web pages, blogs, and social media posts for web-based audiences. Practice effective and engaging communication for online readers.

(PR06) Influencing your Public Image

Cost: $308.00

Explore the actions that help shape an authentic and trustworthy image in the eyes of the public or stakeholders. Understand how situation, media channel, intended audience, and other key factors influence your strategies.

(PR07) Persuasive Messaging

Cost: $308.00

Persuade audiences and advocate for your brand or cause. This course introduces persuasive modes of writing and speaking for grant, proposal, and advocacy writing. Students will produce a proposal or fundraising document.

(PR08) Visual Communications

Cost: $308.00

Learn to leverage the value of graphics, document design and videos to boost the impact and clarity of PR communications. This course enables students to identify appropriate visual communication strategies and practices for campaigns and events. Students will use software like MS PowerPoint and Canva for projects.

(PR09) Copyright and Legal Issues

Cost: $308.00

Examine the copyright and legal considerations affecting the design of a communication plan. Find out about protecting work and explore legal issues surrounding personal and organizational information, privacy, open source materials, print materials, images, videos, and social media in public relations practices.

(PR10) Building a Media Kit

Cost: $128.00

Create materials for an effective media kit to build strong relationships with clients, news outlets, and business associates. In this week-long workshop, participants will write and present materials that promote professional representation.

(PR11) Employment Messaging

Cost: $128.00

Learn to prepare an employment portfolio, including traditional resumés and cover letters, online materials, and social media career profiles. Review interview techniques to present yourself professionally.

(PR12) Marketing 21st Century Style

Cost: $128.00

Explore the proven marketing skills used today. Examine viral, social, and authentic marketing strategies. Learn how to engage with current and potential customers using a variety of channels and platforms.

(PR13) Public Relations Practicum

Cost: $828.00
Prerequisite: Successful completion of all PR courses and grade requirements or be enrolled in the remainder of required courses.

Participate in a supervised field-based immersive work experience to refine, integrate, and apply the knowledge acquired in the Public Relations certificate program. Learn more about practicum here.

Practicum is required for completion of the Public Relations certificate.

Program Coordinator permission is required to register.

Please email continuingeducation@ufv.ca to request permission by April 4th. This will allow our department enough time to arrange a practicum placement.