Continuing Education

Public relations

The Public Relations certificate has recently been updated to optimize your learning experience.

Changes include:

  • Restructuring the schedule
  • Offering courses online and/or in hybrid format
  • Building on current program content to ensure you are industry-ready

We look forward to having you in class this semester! Find the yearly program schedule here: Public Relations Schedule

Want to sample one course?

Email continuingeducation@ufv.ca and we'll help you enrol in the course of your choice without needing to apply to the Public Relations program.

(PR01) Fundamentals of Public Relations

Cost: TBD

Explore traditional PR strategies and the ways professionals are adapting to the new digital social landscape. This course introduces basic principles of creating and promoting persuasive messages.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Available Fall 2019

(PR02) Social Media & Digital Citizenship

Cost: $280

This course explores the techniques needed to communicate effectively and to participate as a digital citizen using social media. Web-based communication tools, such as Twitter, Facebook, and LinkedIn, are an essential part of a communication strategy.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.

Online

May 13–Jun 2 | 40142

Phone 1-888-823-8734 to register
(PR03) Storytelling that Matters: Public Speaking

Cost: TBD

Engage any audience with rich content, specific messages, and effective speaking strategies. This course introduces the principles and practice of public speaking through active learning and practice. Course includes both online and face-to-face sessions.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Available Fall 2019

(PR04) Ask and Answer: Skills for Interviews

Cost: $275

This course provides practical experience in the art of interviewing as a public relations activity. Within a variety of interview genres and situations you will practice the art of developing questions, initiating the interview, responding to questions, and closing the interview.

Abbotsford — Clearbrook Centre

Online with two classes conducted in classroom

Jan 21–Feb 10 | 20188

Phone 1-888-823-8734 to register
(PR05) Writing for the Internet

Cost: $275

This course focuses on the fundamental rules of effective communication as they apply to online readers and writers. Learn to tailor your message for a digital audience through web pages, blog posts, and social media.

Online

Feb 25–Mar 17 | 20189

Phone 1-888-823-8734 to register
(PR06) Impression Management: Influencing your Public Image

Cost: $275

This course explores the ways in which you can act to influence a positive perception of your image by the public and/or stakeholders. You will develop insight into how choice of strategies can be influenced by situation, choice of media channel, intended audience, and other factors.

Online

Mar 25–Apr 14 | 20190

Phone 1-888-823-8734 to register
(PR07) Persuasive Messaging

Cost: TBD

Persuade audiences and advocate for your brand or cause. This course introduces persuasive modes of writing and speaking for grant, proposal, and advocacy writing. Students will produce a proposal or fundraising document.

Available Fall 2019

(PR08) Visual Communications

Cost: $280

Learn to leverage the value of graphics, typography, and document design to boost the impact and clarity of PR communications.

Online

Jun 3–Jun 23 | 40143

Phone 1-888-823-8734 to register
(PR09) Copyright and Legal Issues

Cost: $280

Examine the copyright and legal considerations affecting the design of a communication plan. Find out about protecting work and explore legal issues surrounding personal information, privacy, open source materials, print materials, images, videos, and social media.

Online

Jun 24–Jul 14 | 40144

Phone 1-888-823-8734 to register
(PR10) Building a Media Kit

Cost: $105

Create materials for an effective media kit to build strong relationships with clients, news outlets, and business associates. In this one-day workshop, participants will write and present materials that promote professional representation.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Available Fall 2019

(PR11) Employment Messaging

Cost: $110

Master the skills needed to prepare an employment portfolio, including traditional paper résumés and cover letters, online materials, and social media career profiles. Review basic interview techniques to present yourself professionally with ease and confidence.

Online

Jul 15–Jul 21 | 40145

Phone 1-888-823-8734 to register
(PR12) Marketing 21st Century Style

Cost: $105

This workshop introduces what are proving to be the marketing skills needed for today’s workplace. Topics covered in this course will include viral, social, and authentic marketing strategies. It examines how to better engage with current and potential customers.

Online

Apr 29–May 5 | 20191

Phone 1-888-823-8734 to register
(PR13) Public Relations Practicum

Cost: $750

Participate in a supervised field-based activity to refine, integrate, and apply the knowledge acquired in the Public Relations certificate program. In order to qualify for this practicum you must have
successfully completed all previous coursework and grade requirements or be enrolled in the remainder of required courses.

Off-campus location

Aug 12–Aug 23 | 40146

Phone 1-888-823-8734 to register
Description

New Winter/Spring catalogue now online

Plan your learning now for the New Year with Continuing Education's new Winter/Spring catalogue. Registration opens Dec 3, 2018.

View the catalogue

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