Continuing Education
Take the full line-up of Public Relations courses and earn a Public Relations certificate to feature on your résumé. View Public Relations' yearly course schedule. Find basic Public Relations Program Information here.
Email continuingeducation@ufv.ca and we'll help you enrol in the course of your choice without needing to apply to the Public Relations program.
Cost: TBD
Explore traditional PR strategies and the ways professionals are adapting to the new digital social landscape. This course introduces basic principles of creating and promoting persuasive messages.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
Delivery method: Online with no scheduled meeting times
Offered in Fall 2023 | dates to be announced
Cost: $290
Explore techniques to use and manage social media effectively and ethically. This course introduces public relations ethics, digital media literacy, and social media policy planning. It prepares social media users and managers to practice communication strategies in a responsible manner.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
Apr 10-30 | 20064
Cost: TBD
Engage any audience with rich content, specific messages, and effective speaking strategies. This course introduces the principles and practice of public speaking through active learning and practice.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
Delivery method: Online with no scheduled meeting times
Offered in Fall 2023 | dates to be announced
Cost: $290
Learn how to conduct as well as manage interviews in public relations practices. Within a variety of interview genres, practice the art of developing questions, initiating an interview, answering questions, and closing an interview.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
Jan 16-Feb 5 | 20048
Cost: $290
Learn to write web pages, blogs, and social media posts for web-based audiences. Practice effective and engaging communication for online readers.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
Feb 6-26 | 20049
Cost: $290
Explore the actions that help shape an authentic and trustworthy image in the eyes of the public or stakeholders. Understand how situation, media channel, intended audience, and other key factors influence your strategies.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
Feb 27-Mar 19 | 20050
Cost: TBD
Persuade audiences and advocate for your brand or cause. This course introduces persuasive modes of writing and speaking for grant, proposal, and advocacy writing. Students will produce a proposal or fundraising document.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
Delivery method: Online with no scheduled meeting times
Offered in Fall 2023 | dates to be announced
Cost: $290
Learn to leverage the value of graphics, document design and videos to boost the impact and clarity of PR communications. This course enables students to identify appropriate visual communication strategies and practices for campaigns and events. Students will use software like MS PowerPoint and Canva for projects.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
Delivery method: Online with no scheduled meeting times
May 8-28 | 40032
Cost: $290
Examine the copyright and legal considerations affecting the design of a communication plan. Find out about protecting work and explore legal issues surrounding personal and organizational information, privacy, open source materials, print materials, images, videos, and social media in public relations practices.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
May 29-June 18 | 40033
Delivery method: Online with no scheduled meeting times
Cost: 123
Create materials for an effective media kit to build strong relationships with clients, news outlets, and business associates. In this week-long workshop, participants will write and present materials that promote professional representation.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
Delivery method: Online with no scheduled meeting times
Nov 28–Dec 4 | 80033
Offered in Fall 2023 | dates to be announced
Cost: $120
Learn to prepare an employment portfolio, including traditional résumés and cover letters, online materials, and social media career profiles. Review interview techniques to present yourself professionally.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
Delivery method: Online with no scheduled meeting times
June 19-25 | 40034
Cost: $120
Explore the proven marketing skills used today. Examine viral, social, and authentic marketing strategies. Learn how to engage with current and potential customers using a variety of channels and platforms.
This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.
Mar 20-26 | 20051
Cost: $780
Prerequisite: Successful completion of all PR courses and grade requirements or be enrolled in the remainder of required courses.
Participate in a supervised field-based immersive work experience to refine, integrate, and apply the knowledge acquired in the Public Relations certificate program. Continuing Education will find host sites that will provide training and support so that students are able to utilize their new skills in a safe environment. Practicum is required for program completion.
Delivery Method: Offsite
July 3-14 | 40049