Continuing Education

Public relations

The Public Relations certificate is postponed until Fall 2018 to allow us the opportunity to make updates that will optimize your student learning experience.

These include:

  • Restructuring the schedule
  • Offering courses online and/or in hybrid format
  • Building on current program content to ensure you are industry-ready

We thank you for your current interest and invite you to join us next Fall.

Fundamentals of Public Relations

Cost: TBD

This course introduces the basic principles of creating and promoting a persuasive message. Course participants will also explore traditional PR strategies as well as the new possibilities afforded by social media platforms.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Phone 1-888-823-8734 to register
Social Media & Digital Citizenship

Cost: TBD

This course explores the techniques needed to communicate effectively and to participate as a digital citizen using social media. Web-based communication tools, such as Twitter, Facebook, and LinkedIn, are an essential part of a communication strategy.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.

Phone 1-888-823-8734 to register
Public Speaking

Cost: TBD

This course provides an introduction to the principles and practice of public speaking. The course will cover how to select appropriate content, narrow the focus, organize for greatest impact on the audience, and use vocal variety and delivery techniques.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Phone 1-888-823-8734 to register
Building a media kit

Cost: TBD

This workshop provides the first steps to developing materials intended for distribution to potential clients, news outlets, and business associates as a way to increase familiarity with the public relations practitioner and the organization. Participants will learn to write and present materials that promote professional representation.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Phone 1-888-823-8734 to register
Influencing Your Public Image

Cost: TBD

Explore the actions that help shape a positive image in the eyes of the public and/or stakeholders. Understand how your choice of strategies can be influenced by situation, media channel, intended audience, and other key factors.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Phone 1-888-823-8734 to register
Employment Messaging

Cost: TBD

Master the skills needed to prepare an employment portfolio, including traditional paper résumés and cover letters, online materials, and social media career profiles. Review basic interview techniques to present yourself professionally with ease and confidence.

Phone 1-888-823-8734 to register
Ask and Answer: Skills for Interviews

Cost: TBD

This course provides practical experience in the art of interviewing as a public relations activity. Within a variety of interview genres and situations you will practice the art of developing questions, initiating the interview, responding to questions, and closing the interview.

Phone 1-888-823-8734 to register
Writing for the Internet

Cost: TBD

This course focuses on the fundamental rules of effective communication as they apply to online readers and writers. Learn to tailor your message for a digital audience through web pages, blog posts, and social media.

 

Phone 1-888-823-8734 to register
Impression Management

Cost: TBD

This course explores the ways in which you can act to influence a positive perception of your image by the public and/or stakeholders. You will develop insight into how choice of strategies can be influenced by situation, choice of media channel, intended audience, and other factors.

 

Phone 1-888-823-8734 to register
Employment Messaging

Cost: TBD

This workshop will give you an introduction to the skills needed to prepare an employment portfolio, from traditional paper resumés and cover letters, to online materials and social media career profiles. The workshop will also cover basic interview techniques.

 

Phone 1-888-823-8734 to register
Persuasive Messaging

Cost: TBD

This course introduces the student to persuasive modes of writing and speaking. Basic persuasive formats and strategies will be covered, and participants will be introduced to grant, proposal, and advocacy writing. Students will produce a simple proposal or fundraising document.

 

Phone 1-888-823-8734 to register
Visual Communications

Cost: TBD

This course will teach you the value of graphics, typography, and document design to boost the impact and clarity of your public relations communications.

 

Phone 1-888-823-8734 to register
Copyright and Legal Issues

Cost: TBD

This course examines the copyright and legal considerations needed when designing a communication plan. Protecting your own work, as well as issues relating to personal information, privacy, open source materials, print materials, images, videos, and social media are covered.

 

Phone 1-888-823-8734 to register
Marketing 21st Century Style

Cost: TBD

This workshop introduces what are proving to be the marketing skills needed for today’s workplace. Topics covered in this course will include viral, social, and authentic marketing strategies. It examines how to better engage with current and potential customers.

 

Phone 1-888-823-8734 to register
Public Relations Practicum

Cost: TBD

This course is a supervised field-based activity through which participants can refine, integrate, and apply the knowledge acquired in the Public Relations certificate program.

 

Phone 1-888-823-8734 to register
Description

Registration for fall courses starts June 30

Earn a certificate to advance your career — or gain a new skill by taking a course. Choose now from UFV Continuing Education’s Fall 2017 options.

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