Continuing Education

Public relations

The Public Relations certificate has recently been updated to optimize your learning experience.

Changes include:

  • Restructuring the schedule
  • Offering courses online and/or in hybrid format
  • Building on current program content to ensure you are industry-ready

We look forward to having you in class this Fall! Find the yearly program schedule here: Public Relations Schedule

(PR01) Fundamentals of Public Relations

Cost: $275

Explore traditional PR strategies and the ways professionals are adapting to the new digital social landscape. This course introduces basic principles of creating and promoting persuasive messages.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Online

Sep 10–30 | 80232

Phone 1-888-823-8734 to register
(PR02) Social Media & Digital Citizenship

Cost: TBD

This course explores the techniques needed to communicate effectively and to participate as a digital citizen using social media. Web-based communication tools, such as Twitter, Facebook, and LinkedIn, are an essential part of a communication strategy.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.

Available Spring 2019

Phone 1-888-823-8734 to register
(PR03) Storytelling that Matters: Public Speaking

Cost: $275

Engage any audience with rich content, specific messages, and effective speaking strategies. This course introduces the principles and practice of public speaking through active learning and practice. Course includes both online and face-to-face sessions.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Hybrid — Abbotsford — Clearbrook Centre

Oct 9-23 | 80233, 2 sessions, Tue, 6:30–9:30 pm
First and last class conducted in classroom

Phone 1-888-823-8734 to register
(PR04) Ask and Answer: Skills for Interviews

Cost: TBD

This course provides practical experience in the art of interviewing as a public relations activity. Within a variety of interview genres and situations you will practice the art of developing questions, initiating the interview, responding to questions, and closing the interview.

Available Winter 2019

Phone 1-888-823-8734 to register
(PR05) Writing for the Internet

Cost: TBD

This course focuses on the fundamental rules of effective communication as they apply to online readers and writers. Learn to tailor your message for a digital audience through web pages, blog posts, and social media.

 Available Winter 2019

Phone 1-888-823-8734 to register
(PR06) Impression Management: Influencing your Public Image

Cost: TBD

This course explores the ways in which you can act to influence a positive perception of your image by the public and/or stakeholders. You will develop insight into how choice of strategies can be influenced by situation, choice of media channel, intended audience, and other factors.

 Available Winter 2019

Phone 1-888-823-8734 to register
(PR07) Persuasive Messaging

Cost: $275

Persuade audiences and advocate for your brand or cause. This course introduces persuasive modes of writing and speaking for grant, proposal, and advocacy writing. Students will produce a proposal or fundraising document.

Online

Oct 29–Nov 18 | 80234 

Phone 1-888-823-8734 to register
(PR08) Visual Communications

Cost: TBD

This course will teach you the value of graphics, typography, and document design to boost the impact and clarity of your public relations communications.

 Available Spring 2019

Phone 1-888-823-8734 to register
(PR09) Copyright and Legal Issues

Cost: TBD

This course examines the copyright and legal considerations needed when designing a communication plan. Protecting your own work, as well as issues relating to personal information, privacy, open source materials, print materials, images, videos, and social media are covered.

  Available Spring 2019

Phone 1-888-823-8734 to register
(PR10) Building a Media Kit

Cost: $105

Create materials for an effective media kit to build strong relationships with clients, news outlets, and business associates. In this one-day workshop, participants will write and present materials that promote professional representation.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Online

Nov 26–Dec 2 | 80235

Phone 1-888-823-8734 to register
(PR11) Employment Messaging

Cost: TBD

Master the skills needed to prepare an employment portfolio, including traditional paper résumés and cover letters, online materials, and social media career profiles. Review basic interview techniques to present yourself professionally with ease and confidence.

 Available Spring 2019

Phone 1-888-823-8734 to register
(PR12) Marketing 21st Century Style

Cost: TBD

This workshop introduces what are proving to be the marketing skills needed for today’s workplace. Topics covered in this course will include viral, social, and authentic marketing strategies. It examines how to better engage with current and potential customers.

 Available Winter 2019

Phone 1-888-823-8734 to register
(PR13) Public Relations Practicum

Cost: TBD

This course is a supervised field-based activity through which participants can refine, integrate, and apply the knowledge acquired in the Public Relations certificate program.

 Available Spring 2019

Phone 1-888-823-8734 to register
Description

Registration opens on July 3 for Fall 2018 courses

Invest in professional and personal growth: check out the line-up of Continuing Education's courses and programs for Fall 2018 and plan your learning now.

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