Continuing Education

Public relations

Take the full line-up of Public Relations courses and earn a Public Relations certificate to feature on your résumé. View Public Relations' yearly course schedule.

Want to sample one course?

Email continuingeducation@ufv.ca and we'll help you enrol in the course of your choice without needing to apply to the Public Relations program.

(PR01) Fundamentals of Public Relations

Cost: $280

Explore traditional PR strategies and the ways professionals are adapting to the new digital social landscape. This course introduces basic principles of creating and promoting persuasive messages.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Online
Sep 9-29
| 80110

Phone 1-888-823-8734 to register
(PR03) Storytelling that Matters: Public Speaking

Cost: $280

Engage any audience with rich content, specific messages, and effective speaking strategies. This course introduces the principles and practice of public speaking through active learning and practice. Course includes both online and face-to-face sessions.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Online
Sep 30-Oct 20
| 80111

Abbotsford — Clearbrook Centre

Two classroom sessions

Phone 1-888-823-8734 to register
(PR07) Persuasive Messaging

Cost: $280

Persuade audiences and advocate for your brand or cause. This course introduces persuasive modes of writing and speaking for grant, proposal, and advocacy writing. Students will produce a proposal or fundraising document.

Online
Oct 28-Nov 17
| 80112

Phone 1-888-823-8734 to register
(PR10) Building a Media Kit

Cost: $110

Create materials for an effective media kit to build strong relationships with clients, news outlets, and business associates. In this one-day workshop, participants will write and present materials that promote professional representation.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Online
Nov 25-Dec 1
 | 80113

Phone 1-888-823-8734 to register
(PR04) Ask and Answer: Skills for Interviews

Cost: TBD

This course provides practical experience in the art of interviewing as a public relations activity. Within a variety of interview genres and situations you will practice the art of developing questions, initiating the interview, responding to questions, and closing the interview.

Abbotsford — Clearbrook Centre

Offered winter 2020, Dates to be announced
(PR05) Writing for the Internet

Cost: TBD

This course focuses on the fundamental rules of effective communication as they apply to online readers and writers. Learn to tailor your message for a digital audience through web pages, blog posts, and social media.

Offered winter 2020, Dates to be announced
(PR06) Impression Management: Influencing your Public Image

Cost: TBD

This course explores the ways in which you can act to influence a positive perception of your image by the public and/or stakeholders. You will develop insight into how choice of strategies can be influenced by situation, choice of media channel, intended audience, and other factors.

Offered winter 2020, Dates to be announced
(PR08) Visual Communications

Cost: TBD

Learn to leverage the value of graphics, typography, and document design to boost the impact and clarity of PR communications. Note: This course uses Adobe InDesign.

Online

Offered winter 2020, Dates to be announced
(PR12) Marketing 21st Century Style

Cost: TBD

This workshop introduces what are proving to be the marketing skills needed for today’s workplace. Topics covered in this course will include viral, social, and authentic marketing strategies. It examines how to better engage with current and potential customers.

Offered winter 2020, Dates to be announced
(PR02) Social Media & Digital Citizenship

Cost: TBD

This course explores the techniques needed to communicate effectively and to participate as a digital citizen using social media. Web-based communication tools, such as Twitter, Facebook, and LinkedIn, are an essential part of a communication strategy.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.

Offered winter 2020, Dates to be announced
(PR13) Public Relations Practicum

Cost: $750

Participate in a supervised field-based activity to refine, integrate, and apply the knowledge acquired in the Public Relations certificate program. In order to qualify for this practicum you must have
successfully completed all previous coursework and grade requirements or be enrolled in the remainder of required courses. Practicum is required for program completion. 

Off-campus location
Offered Winter/Spring 2020
Dates to be announced

Phone 1-888-823-8734 to register
(PR09) Copyright and Legal Issues

Cost: $280

Examine the copyright and legal considerations affecting the design of a communication plan. Find out about protecting work and explore legal issues surrounding personal information, privacy, open source materials, print materials, images, videos, and social media.

Online
Offered Spring 2020, Dates to be announced

Phone 1-888-823-8734 to register
(PR11) Employment Messaging

Cost: $110

Master the skills needed to prepare an employment portfolio, including traditional paper résumés and cover letters, online materials, and social media career profiles. Review basic interview techniques to present yourself professionally with ease and confidence.

Online
Offered Spring 2020, Dates to be announced

Phone 1-888-823-8734 to register
Launch or grow your legal career with UFV Continuing Education

Launch or grow your legal career

Take advantage of growing opportunities for legal administrative assistants and paralegals in law firms and corporate legal departments across British Columbia.

Start Oct 2

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