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Jelena Brcic

Jelena Brcic, PhD

Assistant Professor

School of Business

Abbotsford campus, C2406

Phone: 604-504-7441

email Jelena


Dr. Jelena Brcic joined UFV in January of 2016. She obtained her PhD in Social and Personality Psychology at University of British Columbia and completed her postdoctoral work at the Rotman School of Management, University of Toronto. Her PhD dissertation examined how small, skilled, mission-oriented teams cope with working and living in extreme and unusual environments such as the International Space Station, field of combat, or tops of the world's highest mountains. Her primary research interests include group cohesion in extreme workplaces, as well as, the benefits of goal setting and autonomy to aid performance in those workplaces.

Dr. Brcic has also done work on subconscious priming and is interested in exploring the boundary conditions and theoretical explanations of how, if, and when priming influences behavior, more specifically consumer satisfaction and team performance. 

Dr. Brcic teaches courses in Organizational Studies and Human Resources.

Teaching Interests

Courses recently taught at UFV:


Brcic, J. (2010). Motivational profile of astronauts at the International Space Station. Acta Astronautica, 67(9-10), 1110-1115. doi:10.1016/j.actaastro.2010.06.044

Brcic, J. (2016). Coping and motive imagery of highly skilled groups. Paper presented at the 77th Canadian Psychological Association Annual Convention, Victoria, BC.

Brcic, J., & Della-Rossa, I. (2012). Universal values of Canadian astronauts. Acta Astronautica, 80, 46-51. doi:10.1016/j.actaastro.2012.05.014

Brcic, J., & Latham, G. (2016). The effect of priming affect on customer service satisfaction. Academy of Management Discoveries.

Latham, G. P., & Brcic, J. (2016). Motivation. In A. Wilkinson & S. Johnstone (Eds.), Encyclopedia of Human Resource Management (pp. 284-285). Northampton, MA: Edward Elgar Publishing.

Latham, G. P., Brcic, J., & Steinhauer, A. (2016). Toward an integration of goal setting theory and the automaticity model." Applied Psychology: An International Review, 66(1), 25-48.

McNeil, R., & Brcic, J. (2017). Coping with the subterranean environment: A thematic content analysis of the narratives of cave explorers. Journal of Human Performance in Extreme Environments. 13. DOI: 10.7771/2327-2937.1089

Suedfeld, P., & Brcic, J. (2011a). Resolution of psychosocial crises associated with flying in space. Acta Astronautica, 69(1-2), 24-29. doi:10.1016/j.actaastro.2011.02.011

Suedfeld, P., & Brcic, J. (2011b). Scoring universal values in the study of terrorist groups and leaders. Dynamics of Asymmetric Conflict, 4(2), 166-174. doi:10.1080/17467586.2011.627939

Suedfeld, P., Brcic, J., Johnson, P. J., & Gushin, V. (2012). Personal growth following long-duration spaceflight. Acta Astronautica, 79, 118-123. doi:10.1016/j.actaastro.2012.04.039

Suedfeld, P., Brcic, J., Johnson, P. J., & Gushin, V. (2015). Coping strategies during and after spaceflight: data from retired cosmonauts. Acta Astronautica, 110, 43-49. doi:10.1016/j.actaastro.2014.12.011

Suedfeld, P., Brcic, J., & Legkaia, K. (2009). Coping with the problems of space flight: reports from astronauts and cosmonauts. Acta Astronautica, 65(3-4), 312-324. doi:10.1016/j.actaastro.2009.02.009

Suedfeld, P., Cross, R. W., & Brcic, J. (2011). Two years of ups and downs: Barack Obama's patterns of integrative complexity, motive imagery, and values. Political Psychology, 32(6), 1007-1033. doi:10.1111/j.1467-9221.2011.00850.x

Suedfeld, P., Legkaia, K., & Brcic, J. (2010). Changes in the hierarchy of value references associated with flying in space. Journal of Personality, 78(5), 1411-1435. doi:10.1111/j.1467-6494.2010.00656.x

Trehub, S. E., Plantinga, J., Brcic, J., & Nowicki, M. (2013). Cross-modal signatures in maternal speech and singing. Frontiers in Psychology, 4(811), 1-9. doi:10.3389/fpsyg.2013.00811

Trehub, S., Plantinga, J., & Brcic, J. (2009). Infants detect cross-modal cues to identity in speech and singing. The Neuroscience and Music III: Disorders and Plasticity: Annual New York Academy of Sciences, 1169, 508-511.

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I have a great appreciation for the professor who pushed me to get my CA designation. Isn’t it crazy how a little conversation can change your life so completely. Keith’s guidance alone has given me a lifetime of happiness and wealth. If I had gone to a larger university who knows if something like that would have ever happened. I am very proud of the route I took, but I wouldn’t have gotten there without my professors at UFV.

  • – Alex McAulay
  •    BBA Accounting, 2008

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